Cordura, the US’s leading fabric supplier, needed to review the presentation, naming and communication of its 16-strong, fabric technology products.
Such an exercise had never been done before in the brand’s 50 year old history.
The company therefore required market understanding and creative name generation for a project consisting of two separate but interlinked elements:
Anew was commissioned for both aspects: a global research study, amongst C-Suite marketing/product development brand and mill partners – and the creation of possible new names.
This was part of a longer term project to organise and digitise the CORDURA fabric offering through an online library.
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9