SECTOR EXPERIENCE
Sustainability
We have been engaged in this hugely important global issue in several B2B and B2C sectors including fabrics, clean-tech, aviation, jewellery and drinks.
There are certainly specific marketing challenges in communicating the relevance and applicability of sustainability to all stakeholders in the value chain, brand partners, the trade and consumers.
It’s a complex area meaning different things to different people in different sectors and geographies. You can read more about our views on conscientious consumerism, rarity and durability, in two of our recent blogs:
Sustainability buzzwords are not a sustainability strategy
Sustainability and luxury – more in common than you think
Our experience includes brand strategy, messaging, stakeholder research, name generation, copywriting, website design and creative campaign development and production.
To add further depth to our offer - we have teamed up with sustainability and textiles consultant Catherine Anderson Jones. She has over 25 years experience in B2B marketing with a focus on product portfolio management, supply chain and global licensing.
Selected case studies
Cordura: Sustainability
Global research, strategy and creative project
Wild Steps
Creation of a premium wine in can brand
Testimonials
Let's chat
Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.
Drop us an email and we’ll be in touch.
We look forward to speaking with you
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9