Sustainability for most luxury brands is built into their DNA. It just hasn’t been talked about in that way. There is a strong story in celebrating brands that been designed for durability, environmental awareness and lasting appeal.
Experience includes a global sustainability strategy, messaging, research and creative development project for Cordura - part of Koch Industries - a hugely important project for this US fabric company.
There are certainly specific marketing challenges in communicating the relevance and applicability of sustainability to consumers – it’s a complex area meaning different things to different people.
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