We have been engaged in this hugely important global issue in several B2B and B2C sectors including fabrics, clean-tech, aviation, jewellery and drinks.
There are certainly specific marketing challenges in communicating the relevance and applicability of sustainability to all stakeholders in the value chain, brand partners, the trade and consumers.
It’s a complex area meaning different things to different people in different sectors and geographies. You can read more about our views on conscientious consumerism, rarity and durability, in two of our recent blogs:
Sustainability buzzwords are not a sustainability strategy
Sustainability and luxury – more in common than you think
Our experience includes brand strategy, messaging, stakeholder research, name generation, copywriting, website design and creative campaign development and production.
To add further depth to our offer - we have teamed up with sustainability and textiles consultant Catherine Anderson Jones. She has over 25 years experience in B2B marketing with a focus on product portfolio management, supply chain and global licensing.
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