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Branding, logo 
& visual identity

For successful luxury branding and visual identity, you need market, consumer, company and competitive understanding. We also add historical perspective, zeitgeist awareness, sector empathy, experience, imagination, philosophic, arts and cultural understanding. 


We know that how a brand should be communicated visually is a key tool of the marketing mix - whether it is to support the evolution of an existing brand identity or to create a new one.  Based on an agreed brand strategy, our process starts with a series of mood boards illustrating the various directions your visual brand identity could take. Each is designed to reflect a unique brand positioning, although the options we present may draw out different aspects to varying degrees. 


Logos are simply marks to identify a company to the world. A highly developed and sophisticated skill in a marketing literate society, they are instrumental in branding. We will develop word marques, primary and secondary devices and symbols unique to your brand.

Visual identity development

Visual identity and branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s. Effective branding elevates a product or company from being just one commodity amongst many identical commodities, to become something with a unique character and promise. It can create an emotional resonance in the minds of consumers who choose products and services using both emotional and pragmatic judgements. It’s not easy to communicate values and personality.
Understanding the role – and practical application - of all the techniques available photography, imagery, illustration, site design, colour palette, typography, font etc – is what we do. We work with best-in-class photographers, designers and production specialists to help you clarify what your brand stands for.

Brand style guides

We can produce style guides that range from the most simple – usually for start-up brands – delivered as a PDF, and with rules relating to your logo, primary and secondary colour palette, brand fonts and typography – through to more extensive brand guidelines detailing usage, sizing, backgrounds, applications etc.

Corporate identity & stationery

We offer corporate identity & stationery design - letterhead, business card and compliment slip – with print techniques suitable for luxury brands, plus digital signatures.

Selected case studies


Let's chat

Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.

Drop us an email and we’ll be in touch.
We look forward to speaking with you



Contact details

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© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9