About Anew

Nick Steyn and Jane Paine have co-founded Anew - a luxury brand consultancy. We work together on every project. We have the experience to give honest and informed answers to the important questions: what makes your premium brand more relevant, and what special value do you deliver to your customer that justifies selling at higher price points. We are particularly adept at working directly with business owners, start-ups and entrepreneurs who are committed to outstanding quality and craft. And we work in both consumer and B2B markets.

about

Jane

PROJECT MANAGEMENT


Jane is an experienced and award-winning brand marketer, over 25 years standing. She has worked across many different industries - agency and client-side - from FTSE 100 companies to entrepreneurial tech and luxury start-ups, family and mid-market businesses. She has particular expertise in managing remote groups of stakeholders towards a unified result. Faster and more effective decision-making comes from a respectful, forward-thinking and well-managed approval process. This leads to more accurate delivery, especially on deadline. It’s been a hallmark of Jane’s professional career.

Jane leads on brand partnerships, execution and delivery of all projects.

Nick

STRATEGIC DIRECTION


Nick is an account planner combining insight, behavioural understanding and intuition –
with a hands-on practicality achieved in a career spanning more than 3 decades of ‘coal face’ experience in the UK’s leading advertising and communications agencies. His journey, from messenger to the Board, has encompassed DDB/BMP, WPP/Bates Dorland, Lowe/Still Price, McCann and luxury brand consultancy LSW (where Jane & Nick worked together for many years). It is a background that brings strategic relevance, focus, imagination and ideas.

Nick leads on brand strategy on all projects.


Nick is an account planner combining insight, behavioural understanding and intuition – with a hands-on practicality achieved in a career spanning more than 3 decades of ‘coal face’ experience in the UK’s leading advertising and communications agencies. His journey, from messenger to the Board, has encompassed DDB/BMP, WPP/Bates Dorland, Lowe/Still Price, McCann and luxury brand consultancy LSW (where Jane & Nick worked together for many years). It is a background that brings strategic relevance, focus, imagination and ideas.

Nick leads on brand strategy on all projects.

Experienced in fresh thinking

Our name means doing it again, in a different, new, way from before. And we do it in these ways:

Creativity with commerciality
We apply imagination and thoughtful design, future-proofed to work across all media, off and online

Network leverage
We’ve recruited a pool of creative specialists, website designers, developers, PR experts and media planners/buyers to draw on when needed

Wide experience
We don’t think in silos, and our exposure to many markets and brands means we are always able to offer a well-considered perspective

Proven partnerships
We create cost-effective business partnerships that deliver great long term value for all sides

Efficiency and collaboration
Business moves at a pace and we do too. Good teamwork speeds up the process and gets you the best results

Responsibility
Marketing is an investment, and should be accountable against agreed objectives. We work wisely to deliver results within the context of your wider business issues

Anew’s business model allows us to cherry-pick the most appropriate additional brand specialists for each client project, dependent on its executional requirements.
This also allows us to scale up for larger, more complex tasks.

Our partners are tried and tested, chosen for their unique skill sets and all experts in their individual craft. These include:

 

logos

Testimonials

Let's chat

Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.

Drop us an email and we’ll be in touch.
We look forward to speaking with you

EMAIL ANEW

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Contact details

 info@thinkinganew.uk

twitter/thinkinganew
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© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9