SERVICES
Content creation
& production
We create luxury marketing materials: advertising, brochures, POS, trade and sales presenters and more. A particular specialism is coffee table books. We design write, produce and print them. Increasingly popular, custom books are perfect for luxury brands: their rich aesthetic, design and print vocabulary is a stunning showcase to display a brand’s character, beliefs, and values.
It is all about emotions, stories, connections. With over 30 years in brand communications, we care about the marketing of luxury brands. Sustainable artisanship and craftsmanship are hallmarks of a robust, confident, successful civilisation. And we need that to continue.
We create luxury marketing materials: advertising, brochures, POS, trade and sales presenters and more. A particular specialism is coffee table books (LINK TO THE CUSTOM BOOKS SERVICES PAGE) . We design write, produce and print them. Increasingly popular, custom books are perfect for luxury brands: their rich aesthetic, design and print vocabulary is a stunning showcase to display a brand’s character, beliefs, and values.
It is all about emotions, stories, connections. With over 30 years in brand communications, we care about the marketing of luxury brands. Sustainable artisanship and craftsmanship are hallmarks of a robust, confident, successful civilisation. And we need that to continue.
Creating
ideas
Working with best in class luxury advertising and design creatives we conceptualise, design and produce TV, press, print advertising, brochures, luxury coffee table books, websites, sales presenters, radio, poster, digital and presentations. Media neutral, we apply the message in any relevant channel and with consideration for different languages and cultures.
What matters most is creating ideas that connect with your audience wherever they are. There isn’t a formula – if there was it wouldn’t be creative. Creative people have their personality, experiences, hobbies, a life lived. So the idea - or at least the raw material - is already there. Inside. It’s how we bring it out. It changes every time with every creative brief.
Smart creativity and good ideas matter if you are in the business of attracting attention and selling. If you are in the business of luxury brand advertising. Name generation. Brand creation. Imaging. Copywriting. On or offline design.
Before we make,
we think:
We write a creative brief to provide direction.
We interrogate the product until it ‘confesses to its strengths’.
We embrace consumer insight and research. We absorb company culture – marketing cannot make a company what it’s not.
What it can do most powerfully is reinforce an existing or change of culture. So before we think about communications, we think about the company and its ambitions.
We apply logic: everything has to be there for a reason.
Selected case studies
Peninsula Hotels
Communications for a luxury property group
Universal Music Group
Launch of Luciano Pavarotti’s ‘Life in Art’
Bombardier Aviation
Concept and copywriting for a brand history book
Cordura: Sustainability
Global research, strategy and creative project
Boodles
From county jeweller to international brand
World’s 50 Best Restaurants
Repositioning and presenting new values
Symphonia Spirits
Sustainability strategy and copywriting
Birchall Tea
Creation of a premium consumer tea brand
John Lobb
Brand strategy and executional marketing
The Spectator
Brand strategy and creative campaign
The Big Issue
Outreach partnership with the Premier League
Derrick Wines
Creating a new ‘disruptor’ wine brand
BurgundysCollection
Brand creation project for the finest wines
Portuguese Wine Brand
Creation of a new wine & destination brand
Red Bull
UK’s first student brand manager programme
Cordura Master Brand
Global brand strategic research project
Ganjam Jewellers
Creating India’s first luxury jewellery brand
Dudley & Co
Brand & creative direction for a luxury start-up
Neleman Organic Wines
Positioning & narrative for a new premium range
Charles Fish Jewellers
Revitalising a 180 year old family business
Marks & Spencer
Brand strategy & marketing for leading retailer
SEI
Brand presentation for global software business
Testimonials
Let's chat
Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.
Drop us an email and we’ll be in touch.
We look forward to speaking with you
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9