PROJECT DETAILS
New brand, new name, new category
Scientists have long understood the mental and physical benefits the sun’s rays can bring. From stimulating the body’s production of essential vitamins and supporting sleep to regulating circadian rhythms and improving mental health, sunlight is an essential ingredient of wellness.
Italian biotechnologist and entrepreneur Diva Tommei has created a new way of bringing the restorative power of natural sunlight into homes and offices: the ALINA Solar Reflector.
It is a beautifully designed lighting innovation that automatically tracks the sun through the day to bring natural light effortlessly into interior space.
For those who want to be in touch with the sun, or want the happiness boost redirected sunlight gives, or those who want a sustainable natural sunlight design accessory.
Anew was briefed to bring the brand to life – with a strategy, brand name, narrative, category & product descriptor, endline, logo, and visual identity; our challenge also was to communicate the product’s core message of energy, happiness and wellbeing.
Thus, the name – ALINA derives from the Ancient Greek Goddess ‘Helena’ meaning light, truth and brilliance.
And the benefit, summed up in the endline – ‘Sunshine. Now available indoors’
Design partners, The Narrative, created the logo, visual identity and packaging.
OUR ROLE INVOLVED
- Depth research interviews with architects
- Brand strategy
- Creation of a new brand name
- A brand narrative based on the reflector’s wellbeing, design, and the power of natural sunlight stories
- Endline
- Copywriting
"I want to take this opportunity to thank you for the fantastic work you've done on Alina. It was an absolute pleasure working with you and I feel there is much more to come."
Gabri Belfiori - Marketing Director, Solenica
- Depth research interviews with architects
- Brand strategy
- Creation of a new brand name
- A brand narrative based on the reflector’s wellbeing, design, and the power of natural sunlight stories
- Endline
- Copywriting
"I want to take this opportunity to thank you for the fantastic work you've done on Alina. It was an absolute pleasure working with you and I feel there is much more to come."
Gabri Belfiori - Marketing Director, Solenica
- Depth research interviews with architects
- Brand strategy
- Creation of a new brand name
- A brand narrative based on the reflector’s wellbeing, design, and the power of natural sunlight stories
- Endline
- Copywriting
"I want to take this opportunity to thank you for the fantastic work you've done on Alina. It was an absolute pleasure working with you and I feel there is much more to come."
Gabri Belfiori - Marketing Director, Solenica
- Depth research interviews with architects
- Brand strategy
- Creation of a new brand name
- A brand narrative based on the reflector’s wellbeing, design, and the power of natural sunlight stories
- Endline
- Copywriting
"I want to take this opportunity to thank you for the fantastic work you've done on Alina. It was an absolute pleasure working with you and I feel there is much more to come."
Gabri Belfiori - Marketing Director, Solenica
Services we provided
MARKET RESEARCH | BRAND STRATEGY DEVELOPMENT |
BRANDING & VISUAL IDENTITY DEVELOPMENT | COPYWRITING SERVICES | NAME CREATION
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