PROJECT DETAILS
Global brand strategic research project
Cordura is part of the Invista Group – the world’s largest integrated polymers, fibres and resins company. Cordura itself creates the fabric technologies used for luggage, backpacks, trousers, workwear, footwear, high-performance apparel and military wear.
For more than 50 years its premium durability plus fabrics have been selected by makers of high-performance gear and apparel. The company needed strategic clarity to reflect a more competitive environment and drive brand marketing communications activity forward. Our work addressed a complex challenge, which embraced several market segments, target audiences and countries.
OUR ROLE INVOLVED
We generated a range of creative concepts which informed the final worldwide master brand campaign
We conducted a major qualitative research programme with brand partners across the world
We formulated a propositional and messaging framework
Services we provided
Market research | Brand strategy SERVICES | Content creation and production | Copywriting services
Sustainability, fabrics and fashion case studies
Mandkhai
UK launch of Mongolia’s breakout cashmere brand
Cordura: Sustainability
Global research, strategy and creative project
Wild Steps
Creation of a premium wine in can brand
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