Cordura Master Brand

Global brand strategic research project
Global brand strategic
research project
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PROJECT DETAILS

Global brand strategic research project

Cordura is part of the Invista Group – the world’s largest integrated polymers, fibres and resins company. Cordura itself creates the fabric technologies used for luggage, backpacks, trousers, workwear, footwear, high-performance apparel and military wear.

For more than 50 years its premium durability plus fabrics have been selected by makers of high-performance gear and apparel. The company needed strategic clarity to reflect a more competitive environment and drive brand marketing communications activity forward. Our work addressed a complex challenge, which embraced several market segments, target audiences and countries.

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OUR ROLE INVOLVED

We generated a range of creative concepts which informed the final worldwide master brand campaign

We conducted a major qualitative research programme with brand partners across the world

We formulated a propositional and messaging framework

Services we provided

Market research | Brand strategy SERVICES | Content creation and production | Copywriting services

Sustainability, fabrics and fashion case studies

Contact details

 info@thinkinganew.uk

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