Cordura is part of the Invista Group – the world’s largest integrated polymers, fibres and resins company. Cordura itself creates the fabric technologies used for luggage, backpacks, trousers, workwear, footwear, high-performance apparel and military wear.
For more than 50 years its premium durability plus fabrics have been selected by makers of high-performance gear and apparel. The company needed strategic clarity to reflect a more competitive environment and drive brand marketing communications activity forward. Our work addressed a complex challenge, which embraced several market segments, target audiences and countries.
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