Free cookie consent management tool by TermsFeedUpdate cookies preferences

Wine Brand

Creation of a new luxury Portuguese
wine and destination winery brand
Creation of a new luxury Portuguese wine and destination winery brand

Strategy, naming and visual identity development

For a privately owned UK-based company, whose business is based on a land cultivation expertise stretching back five generations. We created a new luxury level Portuguese wine and winery brand.

With an innovative approach to wine-making, encompassing old and new thinking, they needed a brand that did full justice to a story of passion and commitment: this included cutting edge technology, precision land irrigation, blending old and new world varieties, progressive integrated/organic production practises and French oak barrels.


Our work included brand strategy, an international name, brand narrative, logo, wine label design and visual identity

A brand narrative to help sell-in the wine to a complex range of stakeholders including consumers, local and global trade, local politicians and the local community

We gave creative direction for the winery’s design and architecture

Services we provided

Brand strategy DEVELOPMENT | Branding & visual identity development | Copywriting services

Premium alcoholic and soft drinks case studies

Contact details

Screen Shot 2020-06-10 at 12.53.50

© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9