Words have the power to shape worlds both real and imagined. To distil a story, its elements and all the associated emotions and rationality into a single word or phrase is no small feat. Emotional benefit, cut through, memorability, originality, promise, impact, alliance to brand proposition, the right cultural connotations, imagery and meaning – brand name creation, product name generation, portfolio naming and architecture - we do it.
Read our latest insight piece on brand naming for luxury brands and how we approach it.
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9