Name creation

Words have the power to shape worlds both real and imagined. To distil a story, its elements and all the associated emotions and rationality into a single word or phrase is no small feat. Emotional benefit, cut through, memorability, originality, promise, impact, alliance to brand proposition, the right cultural connotations, imagery and meaning – name creation, name generation - we do it

We create
brand names 

They can be complex and take time, so the brief is all. The business objectives and rationale are as important as the name scope.

Names need to be legally registered, sometimes work as an URL, have impact, must be clearly allied to a brand proposition – and most importantly have the right cultural connotations, imagery and meaning.

They need to be original and understandable. They need to be easily ‘spoken’ in the markets in which the brand will be available.

We would usually offer a long list derived from a number of alternative routes, to be honed down to a final name. We work with legal specialists in naming for registration and trademarking advice.

The wider

Understanding the larger brand architecture which may include sub-brands, range or portfolio development is also important. The relationship to visual identity is also to be noted: unifying factors of messaging, colour palette, typography, imagery, logo, and parent brand/ lockup all need to be considered.

Selected case studies


Let's chat

Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.

Drop us an email and we’ll be in touch.
We look forward to speaking with you



Contact details

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