SERVICES
Product and brand naming
Words have the power to shape worlds both real and imagined. To distil a story, its elements and all the associated emotions and rationality into a single word or phrase is no small feat. Emotional benefit, cut through, memorability, originality, promise, impact, alliance to brand proposition, the right cultural connotations, imagery and meaning – brand name creation, product name generation, portfolio naming and architecture - we do it.
Read our latest insight piece on brand naming for luxury brands and how we approach it.
We create good
brand names
Naming a new company, a new brand or range can be complex and take time, so the brief is all. The business objectives and rationale are as important as the name scope.
Brand names need to be legally registered, sometimes work as an URL, have impact, must be clearly allied to a brand proposition – and most importantly have the right cultural connotations, imagery and meaning.
Brand or company names need to be original and understandable. They need to be easily ‘spoken’ in the markets in which the brand will be available.
We would usually offer a long list derived from a number of alternative routes, to be honed down to a final brand name. We work with legal specialists in naming for registration and trademarking advice.
The wider
picture
Understanding the larger brand architecture which may include sub-brands, range or portfolio development is also important. The relationship to visual identity is also to be noted: unifying factors of messaging, colour palette, typography, imagery, logo, and parent brand/ lockup all need to be considered.
As a brand naming agency and brand development specialist, based in Londo, we are able to offer all aspect of brand logo design and visual identity to complement our brand naming services.
Selected case studies
Estandon Wines
Development of new organic rosé wine collection
Cordura: Sustainability
Global research, strategy and creative project
Wild Steps
Creation of a premium wine in can brand
Boodles
From county jeweller to international brand
Symphonia Spirits
Sustainability strategy and copywriting
Birchall Tea
Creation of a premium consumer tea brand
Charles Fish Jewellers
Revitalising a 180 year old family business
Testimonials
Let's chat
Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.
Drop us an email and we’ll be in touch.
We look forward to speaking with you
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Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9