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Luxury coffee table book writing, design and production

We’ re proud to announce a new venture – SO Books.  It teams us with our colleagues at SO Creative Studio, in a shared passion for luxury print.  SO Books is where we copywrite, design, produce and print luxury coffee table books.


We collectively have over 25 years’ experience in making luxury coffee table books for luxury brands around the world and have worked in key luxury sectors including royalty, jewellery, residential property, hospitality, entertainment, interiors, architecture, art galleries, private investor projects, financial institutions and B2B professional services. 

Perceptions of luxury coffee table books have changed over the years. They have now become powerful communications tools in the luxury marketing toolbox.

Expert craftmanship, fine design detail, visual impact, respect for narrative, history and culture combine to deliver an exceptional reading, or social display experience, that is unlike any other.


Custom books are perfect for luxury brands: their rich aesthetic, design and print vocabulary is a stunning showcase to display a brand’s character, interests, beliefs and values.

Visually arresting, generous in space and size they entertainingly give readers valuable insights about legacy, achievements, and inspirations.

Whether a luxury brand needs the ultimate UHNW welcome or an after-sales gift, a statement in the family office or reception, standout sales material, a desire to tell your brand’s success story, mark a special moment or establish market or cultural authority, a coffee table book delivers unforgettable luxury brand presence.


Statement pieces of serious
artistic luxury brand value


Our luxury coffee table books possess qualities that luxury brand audiences desire: superlative high end production values featuring extravagant formats, exquisite imagery, beautiful typography and reading narratives, they are always a rich celebration of luxury craftsmanship.

Their weight and physicality leave an everlasting impression, making a deeper sensory and emotional connection with the reader – it is the ideal medium for luxury brand storytelling, and the ideal stage for founder origin stories, history, milestones and achievements.  

Coffee table books are unashamedly analogue – and therein lies their power - but can work in synergy with the most cutting edge digital technologies. The integration of Augmented Reality (AR) combines the physical and digital world to bring a book to life with animation and sound - generating 3D experiences from a 2D image. 


Luxury coffee table book
design solutions


Our skill sets span research, brand strategy, conceptualisation, copywriting, art direction, design, translation services, photography, retouching, printing, project management and fulfilment. 

Exceptional quality, service and intelligent thought goes into absolutely everything we provide.

We are unconstrained in our creative recommendations and concepts are uniquely tailored to suit a specific brief.  We can make books to any size or format, and book boxes can be made of any material - whether metal, acrylic, wood or cardboard. Previous projects have even included the use of 5000 year fossilised black oak, shagreen, perspex inlaid with marquetry, gold and even stone.  

We can print lithographically or digitally and offer the more traditional threadsewn binding or layflat binding where the pages lay completely flat allowing for uninterrupted full bleed imagery across the spine.


Translation and transcreation services


Our copywriting is as polished as you’d expect in a luxury custom book, not only in English, but in other languages as well.

Working with our trusted translation partners we have transcreated, designed prepared artwork for and produced books in a number of international languages including Arabic, Chinese Mandarin and French Quebecois.

All international enquiries are welcomed.



Sustainable print and paper solutions

Our suppliers are at the forefront of new technologies and share our belief in sustainable, responsibly managed sources.

From vegan mushroom leather through to book cloth made from 100% recycled ocean plastic, we are constantly on the look out for new and innovative sustainable materials which do not compromise the luxurious end products we create.

For a truly sustainable solution we can also offer the option to print in a new zero-emissions factory where all waste extraction is contained at source and waste liquid is recycled/upcycled on site.




The best possible


A luxury coffee table book is where you tangibly see the search for perfection in every aspect whether it is photography, embossing, layout, paper, binding, materials, print techniques or design.

The result should amaze.

It should be the ultimate expression of a luxury brand. 

To read our latest insight piece on how luxury coffee table books have become an important brand communications marketing tool please click here

To talk to us about a project you have in mind - please contact us here

Selected case studies


Let's chat

Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.

Drop us an email and we’ll be in touch.
We look forward to speaking with you



Contact details

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 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9