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Insights

thinking and reflections on luxury, brands and creativity

Exploring the symbolism of colour for luxury brands

Exploring the symbolism of colour for luxury brands

The enduring quest for meaning in the luxury industry

The enduring quest for meaning in the luxury industry

Everything you wanted to know about trademarks but were afraid to ask

Everything you wanted to know about trademarks but were afraid to ask

How to create coffee table books that celebrate, inspire & surprise

How to create coffee table books that celebrate, inspire & surprise

Why does London lead in Luxury Brand Marketing?

Why is pursuit of authenticity paramount for luxury brands?

Why is pursuit of authenticity paramount for luxury brands?

10 ways luxury brands can flourish in a changing world

10 ways luxury brands can flourish in a changing world

How distance creates desire: our November ’23 article for Luxury Briefing

How distance creates desire: our November ’23 article for Luxury Briefing

7 steps to creating successful wine brands

7 steps to creating successful wine brands

Thinking luxuriously: our latest article for Luxury Briefing

Thinking luxuriously: our latest article for Luxury Briefing

It’s hard to find a brand naming agency

Luxury is ageing gracefully

Luxury is ageing gracefully

Are mushrooms off the sustainability menu?

Are mushrooms off the sustainability menu?

Creativity. From origins to AI. (The short read)

Creativity. From origins to AI. (The short read)

Nothing but the truth

Nothing but the truth

Jewellery brand storytelling is no longer a luxury

Why craftsmanship’s vulnerability will win in a tech world

Why craftsmanship’s vulnerability will win in a tech world

Is less more, in luxury?

Is less more, in luxury?

AI means expectations are greater for luxury marketing

AI means expectations are greater for luxury marketing

The word ‘luxury’ is not luxury

The word ‘luxury’ is not luxury

The language of luxury… or not

The language of luxury… or not

Six tips to help make your luxury brand collaboration successful

Luxury Briefing February ’23: Anew’s guest feature

Luxury Briefing February ’23: Anew’s guest feature

The new luxury brand communication tool: coffee table books

The art of growing older. A luxury branding perspective

The art of growing older. A luxury branding perspective

Luxury brand marketing is common sense

Luxury brands and art

Luxury brands and art

Luxury is dull and boring

Luxury is dull and boring

How to conduct effective market research

How to conduct effective market research

What makes a successful luxury brand?

Luxury close up: watching out for you

Luxury close up: watching out for you

AI is eyeing the creative process for luxury brands

AI is eyeing the creative process for luxury brands

In luxury brands we trust

In luxury brands we trust

At the London Wine Fair 2022

At the London Wine Fair 2022

Time for ‘New Luxury’? What we learned at the 2022 Walpole Luxury Summit

Time for ‘New Luxury’? What we learned at the 2022 Walpole Luxury Summit

15 ways NFTs might be used

15 ways NFTs might be used

Metaverse Matters

Metaverse Matters

Is the conventional ‘brand narrative’ finished?

Successful luxury brands are like good country music

Successful luxury brands are like good country music

The problem is, who to listen to

The problem is, who to listen to

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