SECTOR EXPERIENCE
Branding for premium wines, spirits & soft drinks
Anew is a London based luxury marketing consultancy who specialise in premium drinks branding and marketing. We work in all sectors of the trade including luxury wines, luxury and premium spirits, non-alcoholic wines and spirits and premium soft drinks.
We offer end-to-end drinks brand marketing solutions from concept to liquid to table.
Recent projects include wine brand naming, premium wine range development, sustainability messaging, premium wine in a can, copywriting, brand narratives and wine brand naming.
We are the strategic partners for Studio Parr – specialists in drinks brand creation, identity & packaging design, who we have worked successfully alongside for a number of years.
Collective experience includes Veuve Clicquot, Red Bull, James Whites' Big Tom, Neleman Wines, Estandon rose wines, Burgundys Collection, Hatch Mansfield, Ehrmanns, Kylie Minogue, Marques de Riscal, Albourne Estates, Hoffman & Rathbone, Accolade Wines, Grange Vineyards, Chivas, Johnnie Walker, Talisker, Jack Daniels, Stolichnya, Adnams, Siren, Tuborg, Tiger, Carlsberg/ Heineken and Diageo/ Guinness
Selected case studies
Estandon Wines
Development of new organic rosé wine collection
Wild Steps
Creation of a premium wine in can brand
Symphonia Spirits
Sustainability strategy and copywriting
Birchall Tea
Creation of a premium consumer tea brand
Derrick Wines
Creating a new ‘disruptor’ wine brand
BurgundysCollection
Brand creation project for the finest wines
Portuguese Wine Brand
Creation of a new wine & destination brand
Red Bull
UK’s first student brand manager programme
Testimonials
Let's chat
Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.
Drop us an email and we’ll be in touch.
We look forward to speaking with you
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9