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Branding for premium wines, spirits & soft drinks

Anew is a London based luxury marketing consultancy who specialise in premium drinks branding and marketing. We work in all sectors of the trade including luxury wines, luxury and premium spirits, non-alcoholic wines and spirits and premium soft drinks.

We offer end-to-end drinks brand marketing solutions from concept to liquid to table.

Recent projects include wine brand naming, premium wine range development, sustainability messaging, premium wine in a can, copywriting, brand narratives and  wine brand naming. 

We are the strategic partners for Studio Parr – specialists in drinks brand creation, identity & packaging design, who we have worked successfully alongside for a number of years.

Collective experience includes Veuve Clicquot, Red Bull, James Whites' Big Tom, Neleman Wines, Estandon rose wines, Burgundys Collection, Hatch Mansfield, Ehrmanns, Kylie Minogue, Marques de Riscal, Albourne Estates, Hoffman & Rathbone, Accolade Wines, Grange Vineyards, Chivas, Johnnie Walker, Talisker, Jack Daniels, Stolichnya, Adnams, Siren, Tuborg, Tiger, Carlsberg/ Heineken and Diageo/ Guinness 

Selected case studies


Let's chat

Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.

Drop us an email and we’ll be in touch.
We look forward to speaking with you



Contact details

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© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9