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Our services

Our services

We are a London-based, luxury brand marketing agency offering strategic thoughtfulness allied to impactful actionable creative solutions.  

Our understanding of consumers comes from long careers working with brands of excellence, and luxury brands, establishing propositions, creative strategies, generating ideas and delivering integrated creative campaigns - both agency and client-side.

We offer two core elements: Brand Strategy services and Creative services. You can engage us in whichever is most suitable for your requirements, either as an end-to-end programme or in a modular approach.

Brand strategy services

Researching your market, stakeholders, company, culture, and customers to generate powerful new perspectives, context and insights. From these findings we create a single-minded proposition and an effective luxury brand strategy from which all marketing and communications programmes can be based. Our work covers all aspects of this part of the mix including brand strategy, brand creation, brand refreshment, rebranding, short and long-term marketing plans, new product launch planning – and qualitative and quantitative market research.
Market research
Brand strategy development

Creative services

This is where we devise powerful compelling creative ideas to deliver engaging, marketing communications for luxury brands across all media: print, digital and experiential. This includes advertising, customer experience, websites, digital marketing, content planning, social media planning and management. Anew’s London based luxury branding business model allows us to cherry pick the most appropriate additional brand specialists for each client project; they can be called upon only when required to keep resources as streamlined as possible. This ensures we deliver the best output at the most favourable price.
Brand name creation

We use the power of words to shape worlds both real and imagined. To distil a story, its elements and all the associated emotions and rationality into a single name is no small feat.


Branding, logo & visual identity

We believe that to achieve successful luxury branding and visual identity one needs a framework. Ours involves commercial understanding, company respect, historical perspective, business visits – and imagination


Content creation & production

We create luxury marketing materials: advertising, brochures, luxury coffee table books,, trade and sales presenters and more. We sell emotions, stories, connections.


Copywriting services

We write. For luxury brand narratives, brochures, labels, endlines/taglines, packaging, messaging and conceptual thinking and the preparation of sales and investor materials.


Digital: Luxury websites & outreach

We design and build exceptional looking websites that embody a brand positioning perfectly and communicate key messages effectively.


Custom books

Bepoke coffee table books have become powerful communications tools in the luxury marketing toolbox, and we have many years’ experience copywriting, designing, producing and printing luxury custom books



Let's chat

Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.

Drop us an email and we’ll be in touch.
We look forward to speaking with you



Contact details

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© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9