Market research

A deeper understanding of a client’s market is always industry best practice. We offer qualitative research including depth interviews and focus groups, desk research and, working with our associates – quantitative research. Areas covered include propositions, key messaging, brand presentation, and imagery. 

How we use research

We use research - a core element of our offer - as part of the process to gain the deep insight and knowledge required for powerful luxury brand positioning.

We have found that research - especially depths with luxury consumers and UHNWs - needs a degree of sensitivity, respect, plus a psychological and cultural understanding that is hard to find from traditional out-sourced research agencies.

Qualitative & quantitative research

We conduct qualitative research in all its various forms including personal depth interviews and focus groups. We work with trusted partners for quantitative research and specialist projects and where particular expertise is needed e.g. nightclubs for drinks.

We handle all aspects – discussion guides, recruitment, liaison, conducting of research, debriefing and recommendations for strategic or creative development.

Recent research projects

Our luxury brand research expertise has been put to the test In the UK and internationally with clients including Universal Music Group (Decca Luxe), Boodles, The Spectator, New Statesman, Ganjam (Indian luxury jeweller), Savoir Beds, Cordura fabrics, Birchall Tea, The Lady magazine, Flame Tree Publishing to name but a few.

Selected case studies


Let's chat

Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.

Drop us an email and we’ll be in touch.
We look forward to speaking with you



Contact details

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