SERVICES
Market research
A deeper understanding of a client’s market is always industry best practice. We offer market research including qualitative research including depth interviews and focus groups, desk research and, working with our associates – quantitative research. Areas covered include propositions, key messaging, brand presentation, and imagery.
How we use market research
We use market research - a core element of our offer - as part of the process to gain the deep insight and knowledge required for powerful luxury brand positioning.
We have found that market research - especially depth interviews with luxury consumers and UHNWs - needs a degree of sensitivity, respect, plus a psychological and cultural understanding that is hard to find from traditional out-sourced research agencies.
Read more about how to conduct more effective market research in our insight section here
Qualitative & quantitative market research
We conduct qualitative market research in all its various forms including personal depth interviews and focus groups. We work with trusted partners for quantitative research and specialist projects and where particular expertise is needed e.g. nightclubs for drinks.
We handle all aspects of conducting market research studies – discussion guides, recruitment, liaison, conducting of research, debriefing and recommendations for strategic or creative development.
Recent market research projects
Our luxury market research expertise has been put to the test In the UK and internationally with clients including Universal Music Group ,Bombardier, Peninsula Residences London, Estandon Wines, Cordura, Hatch Mansfield, Boodles, The Spectator, New Statesman, Savoir Beds and Birchall Tea to name but a few.
Selected case studies
Peninsula Hotels
Communications for a luxury property group
Estandon Wines
Development of new organic rosé wine collection
Bombardier Aviation
Concept and copywriting for a brand history book
Cordura: Sustainability
Global research, strategy and creative project
Wild Steps
Creation of a premium wine in can brand
Boodles
From county jeweller to international brand
Debrett’s
Evolving this iconic brand to be more powerful
Birchall Tea
Creation of a premium consumer tea brand
John Lobb
Brand strategy and executional marketing
The Spectator
Brand strategy and creative campaign
New Statesman Magazine
Messaging & copywriting for current affairs title
Red Bull
UK’s first student brand manager programme
Cordura Master Brand
Global brand strategic research project
Ganjam Jewellers
Creating India’s first luxury jewellery brand
Dudley & Co
Brand & creative direction for a luxury start-up
Testimonials
Let's chat
Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually,
to discuss your brief.
Drop us an email and we’ll be in touch.
We look forward to speaking with you
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