PROJECT DETAILS
Name generation, label design and site creation for a new wine brand
Anew and creative associate Studio Parr were tasked to create a new range of sustainably sourced, organic wines in 250ml cans from Hatch Mansfield, the UK premium wine specialists. It is the first brand the company has created for itself.
We devised the brand name, narrative, copy and website.
Studio Parr created the logo, label designs and identity.
Appealing to younger, adventurous wine drinkers looking to further their knowledge, the Wild Steps name and imagery communicates the brand’s wild nature-derived proposition of unearthing exciting, premium wines - from classic regions to newer discoveries off the beaten track - with a lighter, more sustainable, eco- footprint.
The cans designs celebrate the ‘wondrous wild’ and how the bountiful, flourishing, forces of nature produce unexpected kaleidoscopic results.
The illustrations intrigue, inviting one to explore Argentina and its flora and plant life, such as the cactus and the ceibo, the country’s national flower.
The initial launch range of three wines has been sourced from Argentina and will constantly evolve with new additions expected.
Wild Steps wines are made with 100% organic grapes, grown on certified vineyards that respect the environment and focus on sustainable agriculture.
OUR ROLE INVOLVED
Consumer research amongst younger drinkers
Creation of a new brand name with a .wine TLD
A brand narrative beased on the wine's sustainability, quality, geographic and eco-stories
Descriptive back copy for all three wines
Design and copywriting of the launch website
"I just wanted to drop you all a quick email to say a huge
THANK YOU! The can design, copy, branding and website all look phenomenal. We are absolutely delighted and couldn’t have done it without you all."
Sophie Wren, Director of Marketing, Hatch Mansfield
Services we provided
MARKET RESEARCH | BRAND STRATEGY DEVELOPMENT | BRANDING & VISUAL IDENTITY DEVELOPMENT | COPYWRITING SERVICES | LUXURY WEBSITES | NAME CREATION
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