This new start-up, founded by an experienced team of financial investment experts, is being launched shortly. It will be something different in business loan originations – a market which, for some, does not have particularly positive connotations.
Greyl has a new approach and aims to reframe the current ‘us and them’ approach to funding and lending by thinking deeper about its role, and how it can work with stakeholders to achieve a greater good by adding tangible value to the wider economy.
We were tasked by founder and CEO to bring a fresh perspective on their strategy and devise a name that reflects their progressive thinking.
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