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Music Group

name CREATION FOR A disruptor fintech brand
Launch of Luciano Pavarotti’s ‘Life in Art’

A powerful, evocative, brand name doing justice to a complex business 

This new start-up, founded by an experienced team of financial investment experts, is being launched shortly. It will be something different in business loan originations – a market which, for some, does not have particularly positive connotations.

Greyl has a new approach and aims to reframe the current ‘us and them’ approach to funding and lending by thinking deeper about its role, and how it can work with stakeholders to achieve a greater good by adding tangible value to the wider economy.

We were tasked by founder and CEO to bring a fresh perspective on their strategy and devise a name that reflects their progressive thinking.



We sharpened the brand strategy, proposition and positioning. 

We created the brand name.

We wrote the brand story including the name rationale and a vision that articulates Greyl’s ‘modern day’ philosophy to financial services.

Services we provided

brand strategy development | Name creation | Copywriting services | 

Media, publishing and entertainment case studies

Contact details

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