PROJECT DETAILS
Shopping centre launch
British Land’s retail portfolio – valued at over £7bn – provides high quality retail and leisure space with best-in-class services. They provide places to shop, eat and be entertained; places which are convenient and which connect with local communities. A new shopping centre – Old Market Hereford – was being opened and required full marketing collateral to support the launch and beyond.
OUR ROLE INVOLVED
Delivery of fully-integrated consumer launch marketing campaign
Complex stakeholder management: local council, developers, retailers, interest groups, agents
Development of full retailer launch and ongoing support programme
Creation of seasonal events to drive footfall
Record-breaking 1m visitors in the first two months
Services we provided
DIGITAL: LUXURY WEBSITES & OUTREACH
| CONTENT CREATION & OUTREACH
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Communications for a luxury property group
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Concept and copywriting for a brand history book
Charles Fish Jewellers
Revitalising a 180 year old family business
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