British Land

Launch of a new shopping centre
for this FTSE 100 Company
Launch of a new shopping centre for this FTSE 100 Company
Old Market Hereford, Shopping Centre marketing, Shopping Centre Launch, Retail advertising, British Land, stakeholder communications
PROJECT DETAILS

Shopping centre launch

British Land’s retail portfolio – valued at over £7bn – provides high quality retail and leisure space with best-in-class services. They provide places to shop, eat and be entertained; places which are convenient and which connect with local communities. A new shopping centre – Old Market Hereford – was being opened and required full marketing collateral to support the launch and beyond.

Retail Website build, Shopping Centre Marketing, Retail event coordination, retailer marketing campaign
Experiential Marketing, Shopping Centre Marketing, Retail event coordination, retailer marketing campaign
OUR ROLE INVOLVED

Delivery of fully-integrated consumer launch marketing campaign
Complex stakeholder management: local council, developers, retailers, interest groups, agents

Development of full retailer launch and ongoing support programme

Creation of seasonal events to drive footfall
Record-breaking 1m visitors in the first two months

Services we provided

DIGITAL: LUXURY WEBSITES & OUTREACH
| CONTENT CREATION & OUTREACH

Retail & ecommerce case studies

Contact details

 info@thinkinganew.uk

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