PROJECT DETAILS
Strategy, naming and visual identity development
A private investor tasked us to create from scratch a new luxury jewellery brand. The brief – highly unusual since the investor’s background was not in creative design or jewellery – was to generate an entire brand, from vision to product to sales plan, end-to-end.
Depth interviews with the management team were the starting point for a comprehensive body of work.
OUR ROLE INVOLVED
We devised a brand mission and philosophy, a brand strategy, name, Logo and visual identity.
We proposed a creative direction for the product design, a website design and launch marketing strategy. The brand will be launched shortly.
Services we provided
Brand strategy DEVELOPMENT | NAME CREATION | Copywriting services | BRANDING, LOGO & VISUAL IDENTITY
Luxury jewellery & accessories case studies
Mandkhai
UK launch of Mongolia’s breakout cashmere brand
Boodles
From county jeweller to international brand
John Lobb
Brand strategy and executional marketing
Ganjam Jewellers
Creating India’s first luxury jewellery brand
Dudley & Co
Brand & creative direction for a luxury start-up
Charles Fish Jewellers
Revitalising a 180 year old family business
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