A private investor tasked us to create from scratch a new luxury jewellery brand. The brief – highly unusual since the investor’s background was not in creative design or jewellery – was to generate an entire brand, from vision to product to sales plan, end-to-end.
Depth interviews with the management team were the starting point for a comprehensive body of work.
OUR ROLE INVOLVED
We devised a brand mission and philosophy, a brand strategy, name, Logo and visual identity.
We proposed a creative direction for the product design, a website design and launch marketing strategy. The brand will be launched shortly.
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