Luxury Jewellery
brand

Creation of a new luxury jewellery brand

Luxury jewellery branding sized
PROJECT DETAILS

Strategy, naming and visual identity development

A private investor tasked us to create from scratch a new luxury jewellery brand. The brief – highly unusual since the investor’s background was not in creative design or jewellery – was to generate an entire brand, from vision to product to sales plan, end-to-end.

Depth interviews with the management team were the starting point for a comprehensive body of work.

OUR ROLE INVOLVED

We devised a brand mission and philosophy, a brand strategy, name, Logo and visual identity.

We proposed a creative direction for the product design, a website design and launch marketing strategy. The brand will be launched shortly.

Services we provided

Brand strategy DEVELOPMENT | NAME CREATION | Copywriting services | BRANDING, LOGO & VISUAL IDENTITY

Luxury jewellery & accessories case studies

Contact details

 info@thinkinganew.uk

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