PROJECT DETAILS
Strategy, naming and visual identity development
A private investor tasked us to create from scratch a new luxury jewellery brand. The brief – highly unusual since the investor’s background was not in creative design or jewellery – was to generate an entire brand, from vision to product to sales plan, end-to-end.
Depth interviews with the management team were the starting point for a comprehensive body of work.
OUR ROLE INVOLVED
We devised a brand mission and philosophy, a brand strategy, name, Logo and visual identity.
We proposed a creative direction for the product design, a website design and launch marketing strategy. The brand will be launched shortly.
Services we provided
Brand strategy DEVELOPMENT | NAME CREATION | Copywriting services | BRANDING, LOGO & VISUAL IDENTITY
Luxury jewellery & accessories case studies
Boodles
From county jeweller to international brand
John Lobb
Brand strategy and executional marketing
Ganjam Jewellers
Creating India’s first luxury jewellery brand
Dudley & Co
Brand & creative direction for a luxury start-up
Charles Fish Jewellers
Revitalising a 180 year old family business
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