XB Vodka Mix

Inventing a new international
vodka mix brand
XB, Sex on the Beach, Alcoholic Drinks Branding, Drinks Brand Launch, Nightclub drinks brand launch, international drinks brand creation
PROJECT DETAILS

New ‘disruptor’ wine
for the European market

XB – a global, luxury drinks brand based on the ‘Sex on the Beach’ cocktail – was created for a private investor. Capturing clubbers attention, its aim was to become a table staple within the prestigious members’ club market, alongside counterparts such as Dom Perignon and Grey Goose. It had to work as a ‘table trophy’ with a design that could be instantly recognisable as a symbol of status.

XB, Vodka Drink, Experential Drinks marketing Alcoholic Drinks Branding, Drinks Brand Launch, Nightclub drinks brand launch, international drinks brand creation, Drinks Brand Naming
XB, Vodka Drink, Experential Drinks marketing Alcoholic Drinks Branding, Drinks Brand Launch, Nightclub drinks brand launch, international drinks brand creation, Drinks Brand Naming
OUR ROLE INVOLVED

Our proposition of ‘The Pursuit of Pleasure’ was reflected in the luxury brand identity and packaging we created

Within five months it was produced and launched at the Cannes Film Festival

The Brand was simultaneously launched in Paris, London, Madrid and the USA

Won the ‘Best New Brand 2012’ award at MICS. Monaco

Services we provided

BRAND STRATEGY DEVELOPMENT | BRANDING, LOGO & VISUAL IDENTITY | NAME CREATION | Content creation & PRODUCTION

Premium alcoholic & soft drinks case studies

Contact details

 info@thinkinganew.uk

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