PROJECT DETAILS
New ‘disruptor’ wine
for the European market
XB – a global, luxury drinks brand based on the ‘Sex on the Beach’ cocktail – was created for a private investor. Capturing clubbers attention, its aim was to become a table staple within the prestigious members’ club market, alongside counterparts such as Dom Perignon and Grey Goose. It had to work as a ‘table trophy’ with a design that could be instantly recognisable as a symbol of status.
OUR ROLE INVOLVED
Our proposition of ‘The Pursuit of Pleasure’ was reflected in the luxury brand identity and packaging we created
Within five months it was produced and launched at the Cannes Film Festival
The Brand was simultaneously launched in Paris, London, Madrid and the USA
Won the ‘Best New Brand 2012’ award at MICS. Monaco
Services we provided
BRAND STRATEGY DEVELOPMENT | BRANDING, LOGO & VISUAL IDENTITY | NAME CREATION | Content creation & PRODUCTION
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