PROJECT DETAILS
Brand revitalisation and marketing
As part of a broader strategy project, this family run business needed to segment and rebrand part of its business into a more luxurious retail offer - showcasing high end and premium jewellery brand such as Shaun Leane, Stephen Webster, Missoma, Messika and Astley Clarke, and prestigious watch brands such as Bell& Ross, Hublot and TAG Heuer.
OUR ROLE INVOLVED
A new brand strategy, name, visual identity and website A full-scale launch campaign with a digital treasure hunt driving engagement, data capture and instore traffic
A full calendar of events, covering all key purchasing periods, executed both instore and in the local retail environment
This was supported by window displays, POS, merchandising and local marketing activity
A series of fully funded “first time ever’ events with a number of watch brand partners
Services we provided
Brand strategy | Name Creation | Content Creation and Production | Luxury Websites | Copywriting | Branding, logo and visual identity
Luxury jewellery & accessories case studies
Boodles
From county jeweller to international brand
John Lobb
Brand strategy and executional marketing
Ganjam Jewellers
Creating India’s first luxury jewellery brand
Dudley & Co
Brand & creative direction for a luxury start-up
Charles Fish Jewellers
Revitalising a 180 year old family business
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