Charles Fish
Jewellers

Revitalising the fortunes of a 180
year old family business
Revitalising the fortunes of a 180 year old family business
Charles Fish jewellery shop, Cabot Sqaure.
PROJECT DETAILS

Brand revitalisation and marketing

As part of a broader strategy project, this family run business needed to segment and rebrand part of its business into a more luxurious retail offer - showcasing high end and premium jewellery brand such as Shaun Leane, Stephen Webster, Missoma, Messika and Astley Clarke, and prestigious watch brands such as Bell& Ross, Hublot and TAG Heuer.

Charles Fish jewellery shop, Cabot Sqaure.
OUR ROLE INVOLVED

A new brand strategy, name, visual identity and website A full-scale launch campaign with a digital treasure hunt driving engagement, data capture and instore traffic

A full calendar of events, covering all key purchasing periods, executed both instore and in the local retail environment

This was supported by window displays, POS, merchandising and local marketing activity

A series of fully funded “first time ever’ events with a number of watch brand partners

Services we provided

Brand strategy | Name Creation | Content Creation and Production | Luxury Websites | Copywriting | Branding, logo and visual identity

Luxury jewellery & accessories case studies

Contact details

 info@thinkinganew.uk

twitter/thinkinganew
Screen Shot 2020-06-10 at 12.53.50

© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9