PROJECT DETAILS
Brand revitalisation and marketing
As part of a broader strategy project, this family run business needed to segment and rebrand part of its business into a more luxurious retail offer - showcasing high end and premium jewellery brand such as Shaun Leane, Stephen Webster, Missoma, Messika and Astley Clarke, and prestigious watch brands such as Bell& Ross, Hublot and TAG Heuer.
OUR ROLE INVOLVED
A new brand strategy, name, visual identity and website A full-scale launch campaign with a digital treasure hunt driving engagement, data capture and instore traffic
A full calendar of events, covering all key purchasing periods, executed both instore and in the local retail environment
This was supported by window displays, POS, merchandising and local marketing activity
A series of fully funded “first time ever’ events with a number of watch brand partners
Services we provided
Brand strategy | Name Creation | Content Creation and Production | Luxury Websites | Copywriting | Branding, logo and visual identity
Luxury jewellery & accessories case studies
Mandkhai
UK launch of Mongolia’s breakout cashmere brand
Boodles
From county jeweller to international brand
John Lobb
Brand strategy and executional marketing
Ganjam Jewellers
Creating India’s first luxury jewellery brand
Dudley & Co
Brand & creative direction for a luxury start-up
Charles Fish Jewellers
Revitalising a 180 year old family business
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