PROJECT DETAILS
India’s first luxury
jewellery brand
Ganjam, the historic Indian jewellers, by appointment to the Maharajah of Mysore, who were commissioned by the King of Nepal at the turn of the last century, wanted greater insight and expertise in luxury than Indian-based marketing or advertising agencies could provide.
OUR ROLE INVOLVED
Our 5 year relationship dramatically moved forward the brand’s image, helped them expand internationally and domestically. It also gave the company a renewed sense of purpose
Created a campaign – ‘Heighten your senses’ – which appeared in all brand sales and marketing channels
Ganjam is now featured as one of India’s leading luxury brands in ‘India by Design’ by Boroian & De Poix
Services we provided
Market research | Brand strategy SERVICES
| Copywriting services | Content creation & production | custom books
Luxury jewellery & accessories case studies
Boodles
From county jeweller to international brand
John Lobb
Brand strategy and executional marketing
Ganjam Jewellers
Creating India’s first luxury jewellery brand
Dudley & Co
Brand & creative direction for a luxury start-up
Charles Fish Jewellers
Revitalising a 180 year old family business
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