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Peninsula Residences London

BRAND communications for this prestigious hotel company's newest location
PROJECT DETAILS

Bringing alive the Peninsula London Residences’ brand 
 

The Hong Kong & Shanghai Group/Peninsula Hotels is the world’s oldest hotel company and a pioneer of timeless hospitality. After a 35-year search, and 6 years in the building, The Peninsula London Hotel and its accompanying 25 exquisite residences has brought elegance and luxury to London. Located at the gateway of Belgravia, its views overlook Buckingham Palace Gardens, Hyde Park Corner and Wellington Arch.

A most prestigious address, it sets a new benchmark for London’s property market. Marketed to UHNW’s, the residences are for those who appreciate the finest design details, build excellence, maximum space, light, and exceptional living experiences. Potential additions to buyers’ private property portfolios, they are something rare and incomparable in central London. 

Each apartment features superlative craftmanship, with every component carefully considered from the joinery to the heights of cabinets and architraves, each designed with millimetre precision. The importance of finding the very best artisans and craftspeople, along with sourcing exquisite yet sustainable materials, has formed the backbone of each residence’s design.

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Working with our design partner SO Creative, we devised a brand strategy, creative concept and communications material; with design, messaging and presentation that reflected the superlative qualities of the brand. 

 

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OUR ROLE INVOLVED

Depth interviews with management, marketing, operations, customer service in Hong Kong, Paris and London

Devising the strategy, creative concept and its direction

All copywriting

Management of all elements of the creative design process

 

“Beautiful. Truly beautiful.  We are just so happy with the outcome. Thank you so much for your patience and perseverance with
the process”

Ming Chen - General Manager, Group Business Development. HSH Group/ Peninsula Hotels

Services we provided

MARKET RESEARCH | CONTENT CREATION & PRODUCTION | COPYWRITING SERVICES | CUSTOM BOOKS

Travel, property & retail case studies

Contact details

 info@thinkinganew.uk

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