PROJECT DETAILS
Building a community
Momenta is a 25 year old City based company, with a turnover of £100m. It provides highly skilled interim resources to professional services, banking and financial services clients in the UK and Australia. Supporting a change in its business model, it needed, for the first time, marketing and communications activity.
OUR ROLE INVOLVED
Developed a marketing programme to make Momenta more recognisable amongst its 35,000 strong Associate database, and current/new clients
Devised from scratch the entire ‘Mix’ concept – a structured monthly editorial e-mail digest supported through social media.Content and format was based on a combination of depth interviews, competitive analysis and workshop sessions
Delivered using a range of features, articles, news stories, videos and offers, using a team of expert writers
Created additional collateral for the sales force including presentation decks and brochures, an interim website, sub brand logos and a social media strategy
Services we provided
Brand strategy | Branding & visual identity development | Copywriting services | Content creation and production | Luxury websites
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