Bombardier  

Research, concept creation and copywriting for a brand history book 
PROJECT DETAILS

Celebrating the brand's past, present and future vision 
 

Bombardier - a world leader in private business aviation - needed a new history of the brand celebrating its heritage, its offer and its growing family of business jets.

A specially designed luxury coffee table book was required for personal and corporate customers, new prospects, and as part of the handover ceremony for all new bespoke aircraft. 

Of the highest luxury quality and production values, it communicates the brand's core platform of visionary heritage, crafted excellence and orchestrated experience.

Following depth research with the full senior management team, we devised the core creative idea, wrote, and - working with our design partner SO Creative - devised the structure and produced the resulting 180 page custom book.

Taking took two years to complete from beginning to end, Bombardier is a brand story that commands respect and attention. We accordingly produced a coffee table book featuring exquisite luxury production values and a powerful narrative throughout.

The journey starts with a hand crafted, rigid board clamshell box covered with a super-tactile material, foiled in gold, blind debossed. It introduces the ‘Above’ creative theme.

Inside, the large format, 320mm square, custom book uses a rich design and print vocabulary to showcase this iconic aviation company’s character, history, beliefs and values.

Given its importance within the business, we were also charged with its transcreation and production into the brand’s native Quebecoise.

Featuring special inks, varnishes, embossing, debossing, commissioned and archive photography, different paper stocks, special colours and tip-ins, this coffee table book is an exceptional reading experience.

 

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OUR ROLE INVOLVED

Depth interviews with management, marketing, design, operations, customer service, corporate affairs and sustainability leads

Devising the creative concept and its direction

All copywriting and management of all transcreation

Management of the 24 month long project


“I am simply thrilled with ABOVE. It is stunning. The details are beautifully executed and the quality is beyond even my very high expectations”

Sandra Tymchuk - Director of Marketing, Business Aviation 

Services we provided

MARKET RESEARCH | CONTENT CREATION & PRODUCTION | COPYWRITING SERVICES |

Professional and financial services case studies

Contact details

 info@thinkinganew.uk

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