Bombardier  

Research, concept creation and copywriting for a brand history book 
PROJECT DETAILS

Celebrating the brand's past, present and future vision 
 

Bombardier  - a world leader in private business aviation - needed a new history of the brand celebrating its heritage, its offer and its family of business jets.

A specially designed gift and brand articulation piece was requried for personal and corporate customers, new prospects, and when handing over a new bespoke aircraft. 

Of the highest luxury quality and production values, it communicates the brand's core platform of visionary heritage, crafted excellence and orchestrated experience.

Following depth research with the full senior management team, we devised the core creative idea, wrote, and - working with our design partner SO Creative - devised the structure and produced the resulting brand story and history.


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OUR ROLE INVOLVED

Depth interviews with management, marketing, design, operations, customer service, corporate affairs and sustainability leads

Devising the creative concept and its direction

All copywriting and management of all transcreation

Management of the 16 month long project

Services we provided

MARKET RESEARCH | CONTENT CREATION & PRODUCTION | COPYWRITING SERVICES |

Professional and financial services case studies

Contact details

 info@thinkinganew.uk

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