London-based, luxury branding agency Anew, offers two core services: brand strategy and creative solutions. We help brands to grow successfully by finding their own voice, their own values, their own language and their own look.
We are particularly adept at working directly with business owners, start-ups and entrepreneurs who are committed to outstanding quality and craft
WE OFFER
Brand strategy
services
Brand strategy
services
Researching your market, stakeholders, company, culture and customers to generate powerful new perspectives, context and insights. From these findings, we create a single-minded proposition and an effective brand strategy from which all marketing and communications programmes can be based.
Our Brand Strategy services span market research and brand strategy development.
These underpin projects such as brand creation, brand refreshment, rebranding, short and long-term marketing plans and new product launch planning
MARKET RESEARCH
We offer qualitative research including depth interviews and focus groups, and - working with our associate partners - quantitative research.
BRAND STRATEGY DEVELOPMENT
Understanding your market, stakeholders, company, culture and customers to generate powerful new perspectives, context, insights and messaging.
WE OFFER
Creative
services
Creative
services
Devising and executing powerful compelling creative ideas to deliver engaging luxury marketing communications across all media: print, digital and experiential. This includes advertising, brochures, websites, coffee table books, sales materials, digital marketing, copywriting and content creation.
CUSTOM BOOKS
Coffee table books have become powerful communications tools in the luxury marketing toolbox, and we have many years’ experience copywriting, designing, producing and printing luxury custom books.
NAME CREATION
Words have the power to shape worlds both real and imagined. To distil a story, its elements and all the associated emotions and rationality into a single name is no small feat.
BRANDING, LOGO &
VISUAL IDENTITY
For successful luxury branding and visual identity, you need imagination, company respect, historical perspective,business visits - asking the right questions to craft designs of beauty and power.
CONTENT CREATION
& PRODUCTION
We create luxury marketing materials: advertising, films, brochures, labels, packaging, POS, trade/sales presenters and more. Emotions, stories, connections to engage hearts and minds.
COPYWRITING
SERVICES
We write. For luxury brand narratives, brochures, labels, endlines/taglines, packaging, messaging, conceptual thinking and the preparation and structure for sales or investor materials.
DIGITAL: WEBSITES
& OUTREACH
We design and build exceptional sites that embody brand positionings perfectly and communicate key messages effectively. We also create multi channel programmes for outreach.
Experience
matters
Experience
matters
We’ve worked in many sectors including luxury, retail food & drink, FMCG, B2B, media, health/wellbeing, healthcare, media, publishing, financial services, human resourcing, professional bodies, charity and events - and with a range of clients from multinationals to start ups and from FTSE 100 companies to family-run independents.
Recent highlights
We’ve created international luxury jewellery and publishing brands, made tea drinkers change their favourite brew, launched shopping centres, delivered community outreach programmes, devised a global multi-media campaign for a music industry first and repositioned a famous worldwide gastronomy awards brand.
We’ve worked with iconic media titles, created India’s first luxury brand, handled the advertising for the UK’s favourite retailer, launched businesses and made 180-year-old ones contemporary again. We’ve launched wine brands and devised a global sustainability campaign for a world-leading US fabrics business.
Universal Music Group
Launch of Luciano Pavarotti’s ‘Life in Art’
Bombardier Aviation
Concept and copywriting for a brand history book
Cordura: Sustainability
Global research, strategy and creative project
Wild Steps
Creation of a premium wine in can brand
Symphonia Spirits
Sustainability strategy and copywriting
TRUSTED BY
Testimonials
Let's chat
Based in the heart of London, we'd be delighted to meet for a coffee, either face-to-face or virtually, to discuss your brief.
Drop us an email and we’ll be in touch.
We look forward to speaking with you
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9