Inventing a new international vodka mix brand
XB – a global, luxury drinks brand based on the ‘Sex on the Beach’ cocktail – was created for a private investor. Capturing clubbers attention, its aim was to become a table staple within the prestigious members’ club market, alongside counterparts such as Dom Perignon and Grey Goose. It had to work as a ‘table trophy’ with a design that could be instantly recognisable as a symbol of status.
- Our proposition of ‘The Pursuit of Pleasure’ was reflected in the luxury brand identity and packaging we created
- Within five months it was produced and launched at the Cannes Film Festival
- The Brand was simultaneously launched in Paris, London, Madrid and the USA
- Won the ‘Best New Brand 2012’ award at MICS. Monaco