Repositioning and presenting new values
Founded in 2002, The World’s 50 Best Restaurants highlights great restaurants and cuisines from all corners of the world.
It’s a world brought together by 50 Best, through food and a community connected through 50 Best’s events. It is owned by the publisher William Reed
This yearly poll/ awards ceremony of chefs, restaurateurs, gourmands and critics has achieved legendary status in restaurant circles.
We worked with them on the following:
- Articulating the brand’s new values of creativity, community and connection to appeal to potential luxury brand sponsors and tourist boards around the work
- Creating and producing new imaginative marketing and sales material for potential C-Suite partners