‘Champagne of the Season’ campaign for this iconic drinks brand
Veuve Clicquot needed to simultaneously increase sales and relieve the pressure from retailers to reduce the price. The ‘Season’ strategy – the idea of associating this distinctive yellow-labelled brand with the great events of the British summer – was the creative solution.
- Famous brand marketing campaign for Veuve Clicquot including advertising, sales collateral, national theme and tactical campaigns, trade communications and experiential.
- A brand partnership programme was established
- LVMH adopted the strategy for use across markets worldwide