Veuve Clicquot

Veuve Clicquot

‘Champagne of the Season’ campaign for this iconic drinks brand

Veuve Clicquot needed to simultaneously increase sales and relieve the pressure from retailers to reduce the price. The ‘Season’ strategy – the idea of associating this distinctive yellow-labelled brand with the great events of the British summer – was the creative solution.

  • Famous brand marketing campaign for Veuve Clicquot including advertising, sales collateral, national theme and tactical campaigns, trade communications and experiential.
  • A brand partnership programme was established
  • LVMH adopted the strategy for use across markets worldwide