An exciting outreach partnership with the Premier League
The Big Issue and Premier League football clubs share a mission: to improve the lives of vulnerable people in local communities. Both hope to create work-based opportunities for those at most risk. Bringing together the content creation skills of The Big Issue with the enthusiasm, infrastructure and support of PL clubs is an innovative approach to tackling poverty and homelessness.
- Instigated a partnership between The Big Issue and the Premier League
- Created powerful communications materials through which the Premier League could promote the activities of The Big Issue Group to drive awareness, interest and ultimately co-operative activities between individual clubs, their Foundations and the Group