New luxury publisher

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Creation of a new luxury brand from scratch

We devised the brand strategy and visual identity for this new business from a Qatar-based, Middle East entrepreneur who has a unique vision for a new retail and publishing concept.

Working closely with the founder, and using cultural and artistic inspiration from East and West, we created the following core brand elements:

  • Name
  • Proposition
  • Logo
  • Visual language
  • Articulation of the business vision.

The brand will be launched later this year