McCarty Goldsmiths

McCarty Goldsmiths

A new brand identity and positioning for the UK’s premier goldsmiths

This 40 year old award-winning goldsmithing business creates bespoke jewellery pieces and Objet d’art in precious metals and stones – for Heads of States, VIPs and dignitaries around the world. They needed help to tell their story better and build awareness outside existing niche markets.

  • Developed a new positioning and visual identity for use across all media
  • Facilitated a series of partnership introductions