Brand strategy and executional marketing for this classic shoe company
John Lobb are the highest quality bespoke and ready to wear shoe makers. Based in Paris, Jermyn Street, Toulouse, Japan and California, with distribution through Hermes, the brand owner. Whilst the shoes are the finest that money can buy, the brand was not fully appreciated for what it offers.
- Created a multi-media executional marketing programme focussing on the finest traditional and modern design together with the most skilled and accomplished craftsmanship
- Activities including in-store activity, direct mail, brochures, advertising, new image photography, care cards, signage and POS material