Rebrand and comunity outreach for a leading professional association
The Food and Drink Innovation Network is a 30,000 strong community for innovation professionals. It publishes industry news and runs regular events covering many aspects of innovation. The FDIN needed a rebrand, a new website with added functionality across multiple platforms and sales collateral, in readiness for expansion.
- Delivered a complete repositioning of the core business, and full rebrand for all off and online communications
- Created FDIN Jobs – a career development portal, including development of the proosition, customer segmentation, a new website, together with all marketing, and ongoing content
- Delivered it to market and managed its growth – with 500k new website visitors and 160 new top FMCG brands on board within 6 months