Launch of a new shopping centre for this FTSE 100 Company
British Land’s retail portfolio – valued at over £7bn – provides high quality retail and leisure space with best-in-class services. They provide places to shop, eat and be entertained; places which are convenient and which connect with local communities. A new shopping centre – Old Market Hereford – was being opened and required full marketing collateral to support the launch and beyond.
- Delivery of fully integrated consumer launch marketing campaign
- Complex stakeholder management: local council, developers, retailers, interest groups, agents
- Development of full retailer launch and ongoing support programme
- Creation of seasonal events to drive footfall
- Record-breaking 1m visitors in the first two months