British Land

British Land

Launch of a new shopping centre for this FTSE 100 Company

British Land’s retail portfolio – valued at over £7bn – provides high quality retail and leisure space with best-in-class services. They provide places to shop, eat and be entertained; places which are convenient and which connect with local communities. A new shopping centre – Old Market Hereford – was being opened and required full marketing collateral to support the launch and beyond.

  • Delivery of fully integrated consumer launch marketing campaign
  • Complex stakeholder management: local council, developers, retailers, interest groups, agents
  • Development of full retailer launch and ongoing support programme
  • Creation of seasonal events to drive footfall
  • Record-breaking 1m visitors in the first two months