Birchall Tea

Birchall Tea

Creation of a consumer tea brand from unbranded wholesale product

Imporient is a family owned/managed London tea company specialising in premium teas and herbal infusions. One of the world’s largest exporters of tea from East Africa, it wanted to re-present its teas, which had worked well in the trade for 5 years, into a premium consumer brand.

  • Transformed Imporient teas into a successful premium consumer brand
  • Based on consumer research, devised the Birchall brand proposition and
    story – expressing it inside and outside the packaging: using the region’s
    geography, heritage, quality, taste, character, family values, local charity
    work and owned tea estate
  • Redesigned and renamed the Black Tea and Infusion ranges
  • Created all off and online consumer and trade marketing materials