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Making brands count for more

Anew are brand development and marketing specialists for ambitious businesses of excellence. We help companies increase brand profitability through sharper insights, distinctive propositions, creative ideas and faultless execution. We are particularly adept at working directly with business owners, start-ups and entrepreneurs who are committed to outstanding quality and craft.

We are luxury branding specialists in London, and pride ourselves on being the best luxury brand consultant and branding development expert in London.

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Experienced in fresh thinking

Nick Steyn and Jane Paine have co-founded Anew. We work together on every project. We have the experience to give honest and informed answers to the important questions: what makes your premium brand more relevant, and what special value do you deliver to your customer that justifies selling at higher price points.

Whatever the challenge, whether it’s insight from research, strategic brand thinking, a new brand name and logo design, messaging, online and offline content or website development, we deliver what makes iconic brands more valued.

Anew are the one of the top luxury brand consultancies in London. We are an independent premium branding specialist based in London. Widely considered one of the top luxury brand development experts in London.

[/vc_column_text][wt_service_box image="1591" icon_size="40"]We’ve created international luxury jewellery and publishing brands, made tea drinkers change their favourite brew, launched shopping centres, delivered community outreach programmes and devised a global multi -media campaign for a music industry first.

Anew are the top luxury brand consultancy in London, working on premium brands as luxury marketing and brand consultants

[/wt_service_box][wt_service_box image="1699" icon_size="40"]We’ve worked with iconic media titles, created India’s first luxury brand, handled the entire advertising for the UK’s favourite retailer, launched new brands and made 180-year-old ones contemporary again

Anew are an independent premium branding specialist in London. We are brand development experts working on luxury brand development projects.

[/wt_service_box][wt_service_box image="1590" icon_size="40"]We’ve worked specifically with drinks brands. With Studio Parr, one of our creative associates, experience spans projects with many of the world’s leading champagne, spirits, beer and non-alcoholic companies including: Veuve Clicquot, Ehrmanns, Accolade Wines, Pernod Ricard (Chivas & Beefeater), Diageo, Carlsberg Group, Martini, Heineken (APB, Dos Equis, Bohemia) and Red Bull[/wt_service_box][/vc_column][/vc_row][vc_row center_row="yes" typography="light" border_color="#264b5b" padding_top="60" padding_bottom="10" bck_color="#264b5b" el_id="services_style_2"][vc_column width="1/3"][wt_service_box image="1575" icon_size="45" alignment="center" title="Creativity with commerciality" icon_color="#ffffff"]We apply imagination and thoughtful design, future-proofed to work across all media, off and online[/wt_service_box][/vc_column][vc_column width="1/3" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_service_box image="1581" icon_size="45" alignment="center" title="Network leverage" icon_color="#ffffff"]We've recruited a pool of creative specialists, website designers, developers, PR experts and media planners/buyers to draw on when needed[/wt_service_box][/vc_column][vc_column width="1/3" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_service_box image="1578" icon_size="45" alignment="center" title="Wide experience" icon_color="#ffffff"]We don't think in silos, and our exposure to many markets and brands means we are always able to offer a well considered perspective[/wt_service_box][/vc_column][/vc_row][vc_row center_row="yes" typography="light" border_color="#264b5b" padding_top="15" padding_bottom="40" bck_color="#264b5b"][vc_column width="1/3"][wt_service_box image="1580" default_icon="yes" icon_size="45" alignment="center" title="Proven partnerships" icon_color="#ffffff"]We create cost-effective business partnerships that deliver great long term value for all sides[/wt_service_box][/vc_column][vc_column width="1/3" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_service_box image="1579" icon_size="45" alignment="center" title="Efficiency and collaboration" icon_color="#ffffff"]Business moves at a pace and we do too. Good teamwork speeds up the process and gets you the best results[/wt_service_box][/vc_column][vc_column width="1/3" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_service_box image="1582" icon_size="45" alignment="center" title="Responsibility" icon_color="#ffffff"]Marketing is an investment, and should be accountable against agreed objectives. We work wisely to deliver results within the context of your wider business issues[/wt_service_box][/vc_column][/vc_row][vc_row center_row="yes" padding_top="100" padding_bottom="110" el_id="lane_about" bck_color="#f7f8fa"][vc_column offset="vc_col-lg-6 vc_col-md-6"][vc_column_text css=".vc_custom_1468657740593{margin-bottom: 25px !important;}"]


You can buy the element you need, or we can tailor an end to end programme to guide you from strategy to delivered creative solutions:[/vc_column_text][wt_service_box icon_size="40" title="1. Context & insight"]Exploring your market, stakeholders, company and customers to generate powerful new perspectives and insights. We'll create a single minded proposition and an effective brand strategy from which all marketing and communications programmes can be based.

Anew are a top luxury brand consultancy in London. We're an independent premium branding specialist working on luxury marketing development projects.

[/wt_service_box][wt_service_box icon_size="40" title="2. Marketing & brand strategy"]Translating insight and thinking into a strategy with actionable marketing solutions. We work on all elements including brand strategy, brand creation, short and long-term marketing plans, rebranding, new product launches, advertising, customer experience, websites, digital marketing, content planning, social media planning and management.[/wt_service_box][wt_service_box icon_size="40" title="3. Production & implementation"]This is where we make the ideas happen: delivering engaging, marketing communication ideas across all media: print, digital and experiential.

luxury brand consultants London. Premium branding specialist and luxury marketing experts.

[/wt_service_box][/vc_column][vc_column offset="vc_col-lg-6 vc_col-md-6"][vc_single_image image="1760" img_size="full" alignment="right"][/vc_column][/vc_row][vc_row center_row="yes" typography="light" padding_top="65" bck_color="#264b5b" el_id="delivery"][vc_column separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_section_headings]

Execution and delivery

If you don't have the time, expertise or resource to effectively execute your marketing activity, we can help through project-based work or as a dedicated marketing resource for your business. Our services span all owned, bought and earned media including:

[/wt_section_headings][/vc_column][/vc_row][vc_row full_width="stretch_row" gap="35" equal_height="yes" center_row="yes" typography="light" padding_bottom="20" css=".vc_custom_1456142754632{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #eaeaea !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" bck_color="#264b5b"][vc_column width="1/3" css=".vc_custom_1455714400431{background-color: #ffffff !important;border-radius: 5px !important;}"][wt_service_box alignment="center" title="Design"]Logo design, corporate identity, copywriting, messaging, naming, visual identity, brand guidelines, packaging, printed collateral, POS, sales promotional material, store frontage[/wt_service_box][/vc_column][vc_column width="1/3" css=".vc_custom_1455714406281{background-color: #ffffff !important;border-radius: 5px !important;}"][wt_service_box alignment="center" title="Content"]Across a variety of media including branded print, digital and social[/wt_service_box][/vc_column][vc_column width="1/3"][wt_service_box alignment="center" title="Digital platforms"]Website design, UX, apps, content management, blogs, CRM, email, SEO, traffic measurement and analytics.[/wt_service_box][/vc_column][/vc_row][vc_row full_width="stretch_row" gap="35" equal_height="yes" center_row="yes" typography="light" padding_bottom="50" css=".vc_custom_1456142754632{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #eaeaea !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" bck_color="#264b5b"][vc_column width="1/3" css=".vc_custom_1455714400431{background-color: #ffffff !important;border-radius: 5px !important;}"][wt_service_box alignment="center" title="Advertising"]Image creation, concept, design and execution for press, print, radio, poster, TV, social, digital[/wt_service_box][/vc_column][vc_column width="1/3" css=".vc_custom_1455714406281{background-color: #ffffff !important;border-radius: 5px !important;}"][wt_service_box alignment="center" title="PR & events"]Through our network of associates we provide strategy, design and delivery of press coverage, event creation and management[/wt_service_box][/vc_column][vc_column width="1/3"][wt_service_box alignment="center" title="Partnership & affiliate activity"]Creating profitable opportunities for our clients by introducing businesses we have established relationships with, to each other[/wt_service_box][/vc_column][/vc_row][vc_row center_row="yes" padding_top="110" padding_bottom="100" bck_color="#f7f8fa" el_id="process"][vc_column width="1/2" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][vc_single_image image="1761" img_size="full"][/vc_column][vc_column width="1/2" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][vc_column_text css=".vc_custom_1538733038564{padding-bottom: 25px !important;}"]

Our way of working

Every project is different and needs a bespoke plan. We deliver actionable advice based on an understanding of the real world and we do this by immersing ourselves in your business and interrogating your product . We listen to your customers carefully to understand what it is that makes them tick, what they're buying, where they're buying and when.

Where do we add most value? We work best with forward-thinking companies, start-ups & entrepreneurs in the B2B and B2C sectors, and often directly with business owners.

It’s not about a specific sector specialism – our belief is that most companies can benefit by looking outside their own industry to gather new ideas and inspiration.

We’ll apply all of our experience gathered from 20+ years in branding and marketing when we work on your business.

Premium brand consultancy London and luxury branding specialist.

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Meet Anew

Nick and Jane are the co-founders of Anew and work together on every project, bringing complementary skills, ideas and experience.

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Jane Paine


Jane is an experienced brand marketer having worked across different industries, agency and client side, from FTSE 100 companies to start-ups, family and mid-market businesses.

She brings common-sense and project management expertise – vital across multidisciplinary teams.

Jane leads on brand partnerships, precision execution and effective delivery on all projects.

[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="2098" img_size="full" alignment="center"][vc_column_text]

Nick Steyn


Nick is a consumer insight specialist and creative planner. He combines arts cultural awareness, intuition and imagination with hands-on practicality.

His three decades of ‘coal face’ experience at the UK’s leading communications agencies including DDB, WPP, Lowe, McCann ensures strategic relevance and cohesion.

Nick leads on brand strategy on all projects.

[/vc_column_text][/vc_column][/vc_row][vc_row center_row="yes" padding_top="80" bck_color="#ffffff" el_id="lane_testimonials"][vc_column width="1/2" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][vc_column_text]

Don't just take our word for it

We’re lucky enough to have worked with some terrific people in a wide range of businesses from multinationals to start ups and from FTSE 100 companies to family run independents. Here’s some of the nice things they have said about us.

Sectors we’ve worked in include retail, luxury, food & drink, FMCG, B2B, media, fashion, health/wellbeing, healthcare, media, financial services, human resourcing, professional bodies, charity and events.

Luxury brand consultants London and independent brand development agency.

[/vc_column_text][/vc_column][vc_column width="1/2" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_testimonials_slider autoplay="true" pagernav="true" slide_count="13" content_1="Nick and Jane offer that rare combination of sharp thinking and a bias for action. I have been impressed with the quality of their intellect as much as their willingness to roll up sleeves and get involved, get on the phone, make things happen" name_1="- Mark Heath, Director, Decca Luxe, Head of Private Clients, Universal Music" content_2="It has been great to benefit from your expertise and ideas, and to receive such a rigorous insight into the potential of the brand, how we are perceived by our clients, and what we can do to move forward with energy and relevance in the current climate." image_2="2485" content_3="Jane had primary responsibility for the Boodles account and we made some great strides forward during that time, including the first e-commerce website for our company. She was ideas-driven, commercial, and strategic" image_3="1718" img_size="120x120" name_2="- Lucy Hume, Head of Marketing, Debrett's" name_3="- James Amos, Director, Boodles" content_4="Anew have quickly got to grips with our business - which is complex - and propose marketing initiatives which are relevant and creative. They are carried out with strategic rigour, excellent project management and good humour. And most importantly they have achieved demonstrable, practical results for us" name_4="- Lee Davies, Operations Director, Momenta" content_5="We asked Anew to help hone and research our global brand messaging strategy for B2B and B2C markets, as a basis for more creatively powerful marketing. Our EMEA and USA teams, have been impressed with how quickly Anew have understood our business needs and the quality of creative strategic thinking that they brought to this" name_5="- Catherine Anderson Jones, CORDURA Brand Marketing & Communications Manager" image_5="2166" content_6="``Wine is bottled poetry`` Famous words by Robert Louis Stevenson. This quote articulates some of the pure beauty of the wine making process.To build a organic wine brand, like Neleman is doing, the right words are essential. With Anew, we found the perfect partner to express our message about our wine." name_6=" - Derrick Neleman, Founder, Bodegas Neleman" content_7="One of Nick’s great strengths is his extraordinary ability to get to grips with detail and effectively interpret how the nuances of business should shape brand strategy and narrative. His strategic brain, allied with his diverse marketing skillset and can-do attitude has always proved to be of immense, transformative value to Birchall" name_7="- Giles Panton, Marketing Director, Birchall Tea" image_7="2015" content_8="We were very impressed with Anew’s strategic thinking and ability to look afresh at the complexities of our business. They quickly distilled the key messages into a powerful creative idea - expressed through some impactful marketing material" name_8="- Richard Harland, MD, SEI Financial Services" content_9="Anew have been instrumental in the development of the brand strategy for our new luxury publishing venture. Their creation of the new brand’s name, and the thinking behind it does real justice to the business vision. And the logo and visual identity are equally beautiful. We’re really enjoying working with them." name_9="- Private Investor & Founder, Doha-based Publisher" image_9="1959" content_10="We engaged Nick and Jane to help bring our start-up brand to life, and are we ever so glad we did. They quickly got under the skin of our fledgling business idea and helped us crystallise our thoughts into a fully formed brand, bringing to life our vision in exemplary fashion. Strategic, creative, passionate and savvy, they are a dynamic duo who bring so much the table." name_10="- Lori Heiss-Tiplady, Director, Dudley & Co" image_10="2253" image_8="2008" image_1="2007" image_4="1872" image_6="2252" content_11=" We have been very impressed by Jane and Nick’s ability to translate insight into engaging sales and marketing communication. They did a super job of interpreting our business challenges and opportunities, providing highly creative and engaging solutions at the highest level of production quality." name_11=" - Russell Blackman, Managing Director, The Big Issue" image_11="2024" content_12="Jane and Nick are great, easy to work with and extremely knowledgeable and professional. We are delighted with the work they have carried out for us." name_12="- Frances Bodiam, Managing Director, Flame Tree Publishing " content_13="For me, Anew is synonymous with fresh brand thinking, commercial applicability and meticulous attention to detail and project management. I put my brand in their hands and was so happy I returned for more" name_13="- Sam Waterfall, Managing Director, Obvious Marketing Ltd" image_13="1719" image_12="2048"][/vc_column][/vc_row][vc_row center_row="yes" padding_top="30" padding_bottom="30" bck_color="#ffffff"][vc_column separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_clients images="1451,1878,2258,2482,1655,1456" opacity="80" img_size="full"][wt_clients images="1458,1459,1890,1461,1462,2161" opacity="80" img_size="full"][/vc_column][/vc_row][vc_row center_row="yes" padding_top="65" bck_color="#f7f8fa" el_id="get_in_touch"][vc_column separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_section_headings]

Contact us

If you’d like to meet for a chat about how we might be able to help your business – drop us a line on the form below or give us a call.

[/wt_section_headings][/vc_column][/vc_row][vc_row center_row="yes" padding_bottom="50" el_id="lane_contact" bck_color="#f7f8fa"][vc_column width="1/2" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_contact_form fields="name,email,subject,message" required="name,email,subject,message" button_text="Send Message" email="info@thinkinganew.uk"][/vc_column][vc_column width="1/2" separator="Background Extended Settings" separator_2="Paddings and Margins" separator_3="Animations"][wt_spacer height="15"][wt_spacer height="0"][wt_spacer height="15"][wt_service_box icon_size="20" icon="fa-map-marker fa-lg wt_skin_color wt_small_font"]London[/wt_service_box][wt_service_box icon_size="20" icon="fa-mobile fa-lg wt_skin_color wt_small_font"]+447970 712097[/wt_service_box][wt_service_box icon_size="20" icon="fa-envelope-o fa-lg wt_skin_color wt_small_font"]info@thinkinganew.uk[/wt_service_box][wt_service_box icon_size="20" icon="fa-link fa-lg wt_skin_color wt_small_font"]www.thinkinganew.uk[/wt_service_box][wt_service_box image="1731" icon_size="20"]Twitter[/wt_service_box][/vc_column][/vc_row]