Veuve Clicquot needed to simultaneously increase sales and relieve the pressure from retailers to reduce the price. The ‘Season’ strategy – the idea of associating this distinctive yellow-labelled brand with the great events of the British summer – was the creative solution.
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9