PROJECT DETAILS
International multimedia campaign
Veuve Clicquot needed to simultaneously increase sales and relieve the pressure from retailers to reduce the price. The ‘Season’ strategy – the idea of associating this distinctive yellow-labelled brand with the great events of the British summer – was the creative solution.
OUR ROLE INVOLVED
Famous brand marketing campaign for Veuve Clicquot including advertising, sales collateral, national theme and tactical campaigns, trade communications and experiential
A brand partnership programme was established
LVMH adopted the strategy for use across markets worldwide
Services we supplied
Brand strategy DEVELOPMENT | Branding & visual identity development | Content creation & production
Premium alcoholic & soft drinks case studies
Estandon Wines
Development of new organic rosé wine collection
Wild Steps
Creation of a premium wine in can brand
Symphonia Spirits
Sustainability strategy and copywriting
Birchall Tea
Creation of a premium consumer tea brand
Derrick Wines
Creating a new ‘disruptor’ wine brand
BurgundysCollection
Brand creation project for the finest wines
Portuguese Wine Brand
Creation of a new wine & destination brand
Red Bull
UK’s first student brand manager programme
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9