Veuve Clicquot

‘Champagne of the Season’ campaign for this iconic luxury drinks brand
‘Champagne of the Season’ campaign for this iconic luxury drinks brand
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PROJECT DETAILS

International multimedia campaign

Veuve Clicquot needed to simultaneously increase sales and relieve the pressure from retailers to reduce the price. The ‘Season’ strategy – the idea of associating this distinctive yellow-labelled brand with the great events of the British summer – was the creative solution.

Champagne of the Season, Champagne Marketing, Drinks advertising campaign, Yellow Label,
Veuve Clicquot, Luxury Drinks advertising, Champagne Advertising, Champagne Marketing, LVMH marketing, Premium drinks marketing
Veuve Clicquot, Luxury Drinks experiential marketing, Champagne Advertising, Champagne Marketing, LVMH marketing, Premium drinks marketing
OUR ROLE INVOLVED

Famous brand marketing campaign for Veuve Clicquot including advertising, sales collateral, national theme and tactical campaigns, trade communications and experiential

A brand partnership programme was established

LVMH adopted the strategy for use across markets worldwide

Services we supplied

Brand strategy DEVELOPMENT | Branding & visual identity development | Content creation & production

Premium alcoholic & soft drinks case studies

Contact details

 info@thinkinganew.uk

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