PROJECT DETAILS
International multimedia campaign
Anew delivered an international multimedia campaign to support the launch their first Masterpiece: ‘Life in Art’. A luxury music player and display case, designed by Linley, it celebrates the life and work of iconic opera singer Luciano Pavarotti Fusing home entertainment with fine furniture, Life in Art celebrates Italian style, opera and Pavarotti’s little-known passion: oil painting.
OUR ROLE INVOLVED
We conducted a major qualitative research programme with brand partners across the world
We generated a range of creative concepts which informed the final worldwide master brand campaign
Luxury-level marketing and sales material: a sumptuous 56-page book designed, written and printed in English and Arabic and encase in Nappan clamshell boxes
Development and production of a new website which can be seen here
On and offline launch media campaign including teaser film, product
photography, press advertising, digital and sales support materials
Services we provided
Market research | Name creation | Branding & visual identity development | Copywriting services | Content creation and production | Luxury websites | custom books
Media, publishing and entertainment case studies
Universal Music Group
Launch of Luciano Pavarotti’s ‘Life in Art’
World’s 50 Best Restaurants
Repositioning and presenting new values
Debrett’s
Evolving this iconic brand to be more powerful
The Spectator
Brand strategy and creative campaign
The Big Issue
Outreach partnership with the Premier League
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