Universal
Music Group

Universal
Music Group

Launch of Luciano Pavarotti’s
‘Life in Art’
Launch of Luciano Pavarotti’s ‘Life in Art’
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PROJECT DETAILS

International multimedia campaign

Anew delivered an international multimedia campaign to support the launch their first Masterpiece: ‘Life in Art’. A luxury music player and display case, designed by Linley, it celebrates the life and work of iconic opera singer Luciano Pavarotti Fusing home entertainment with fine furniture, Life in Art celebrates Italian style, opera and Pavarotti’s little-known passion: oil painting.

Decca Luxe, Pavarotti, Linley, Mark Heath, Life in Art, Universal Music Group
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Decca Luxe Luxury Website, Life In art, Decca Luxe, Pavarotti
OUR ROLE INVOLVED

We conducted a major qualitative research programme with brand partners across the world

We generated a range of creative concepts which informed the final worldwide master brand campaign

Luxury-level marketing and sales material: a sumptuous 56-page book designed, written and printed in English and Arabic and encase in Nappan clamshell boxes

Development and production of a new website which can be seen here

On and offline launch media campaign including teaser film, product
photography, press advertising, digital and sales support materials

Services we provided

Market research | Name creation | Branding & visual identity development | Copywriting services | Content creation and production | Luxury websites

Media, publishing and entertainment case studies

Contact details

 info@thinkinganew.uk

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