The Spectator

Strategy and creative delivery for all on and off line communications
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PROJECT DETAILS

Brand revitalisation 

The Spectator, part of The Telegraph Group, needed to turn this iconic weekly news/current affairs magazine into a robust consumer brand against a background of declining magazine readership and increased internet usership. The brand strongly needed to attract new readers without alienating its existing loyal readers.

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Group 5
OUR ROLE INVOLVED


Undertook competitive brand marketing and creative strategy creating the ‘Champagne for the Brain’ campaign


Integrated communications campaigns for almost 5 years for consumer, trade, events, subs & news-stand, working through 3 publishers and 2 editors


Achieved high impact scores and spontaneous awareness with a significant image shift and increased propensity to buy

Services we provided

Market research | Copywriting services | Content creation and production

Media, publishing and entertainment case studies

Contact details

 info@thinkinganew.uk

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