PROJECT DETAILS
Brand revitalisation
The Spectator, part of The Telegraph Group, needed to turn this iconic weekly news/current affairs magazine into a robust consumer brand against a background of declining magazine readership and increased internet usership. The brand strongly needed to attract new readers without alienating its existing loyal readers.
OUR ROLE INVOLVED
Undertook competitive brand marketing and creative strategy creating the ‘Champagne for the Brain’ campaign
Integrated communications campaigns for almost 5 years for consumer, trade, events, subs & news-stand, working through 3 publishers and 2 editors
Achieved high impact scores and spontaneous awareness with a significant image shift and increased propensity to buy
Services we provided
Market research | Copywriting services | Content creation and production
Media, publishing and entertainment case studies
Universal Music Group
Launch of Luciano Pavarotti’s ‘Life in Art’
World’s 50 Best Restaurants
Repositioning and presenting new values
Debrett’s
Evolving this iconic brand to be more powerful
The Spectator
Brand strategy and creative campaign
The Big Issue
Outreach partnership with the Premier League
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