Free cookie consent management tool by TermsFeedUpdate cookies preferences

The Spectator

Strategy and creative delivery for all on and off line communications

Brand revitalisation 

The Spectator, part of The Telegraph Group, needed to turn this iconic weekly news/current affairs magazine into a robust consumer brand against a background of declining magazine readership and increased internet usership. The brand strongly needed to attract new readers without alienating its existing loyal readers.

Group 5

Undertook competitive brand marketing and creative strategy creating the ‘Champagne for the Brain’ campaign

Integrated communications campaigns for almost 5 years for consumer, trade, events, subs & news-stand, working through 3 publishers and 2 editors

Achieved high impact scores and spontaneous awareness with a significant image shift and increased propensity to buy

Services we provided

Market research | Copywriting services | Content creation and production

Media, publishing and entertainment case studies

Contact details

Screen Shot 2020-06-10 at 12.53.50

© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9