PROJECT DETAILS
Brand strategy, depth market research, logo design and visual identity
Secret Atlas operates in the luxury travel sector. Privately owned, it specialises in small ship cruises (12-48 guests) for HNW’s led by experienced expedition guides who take guests to some of the world’s most remote places including the North and South Poles. They offer the smallest group sizes in the luxury travel expedition industry. Their ship size ensures a more personal and intimate voyage, a richer experience, and a lower impact on the environment, wildlife, and cultures they visit.
Anew was asked to sharpen Secret Atlas’s brand strategy, and provide a basis for stronger HNW luxury brand messaging, visual identity and logo evolution to be used across all aspects of this luxury travel brand going forward.
Based on a platform of reframing and owning the ‘Micro Cruise Expedition’ category, we communicated Secret Atlas’s luxury travel offer of the benefits of small size, pioneering spirit, authenticity, personality and uniqueness more powerfully.
Working closely with our luxury creative design associates at SO Creative Studio we brought strength and clarity to the brand messaging, logo design and visual identity.
OUR ROLE INVOLVED
- Depth market research interviews
- Brand strategy
- Luxury brand messaging
- Logo evolution and new visual identity
"Nick, Jane, and Jo each bring unique and complementary skills, making working with them not only a pleasure but also a highly productive experience.
We reached out to Anew & SO Creative with the goal of elevating and futureproofing our brand. From day one, their approach and attitude to our project were impressive, refreshing and personal. They felt like a member of our team, rather than an external agency - I think this alone speaks volumes to their dedication, professionalism, and commitment to our success.
A huge thank you, it's been a pleasure to work with you."
Sophie Dingwall. Marketing Director
Services we provided
Brand strategy | Visual identity | Logo design
Travel, property and retail
Mandkhai
UK launch of Mongolia’s breakout cashmere brand
Secret Atlas
Luxury travel expedition micro cruises
Peninsula Hotels
Communications for a luxury property group
Bombardier Aviation
Concept and copywriting for a brand history book
Charles Fish Jewellers
Revitalising a 180 year old family business
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