PROJECT DETAILS
Student brand manager programme
Red Bull’s success is well known. Students, however, were a specific target, so as part of the communication programme Red Bull looked to integrate itself into youth culture. Thus the UK’s first student brand manager programme was born. Red Bull’s signature extreme sports and events programmes became part of this strategy and focussed around the brand’s core concept of ‘Gives You Wings’.
OUR ROLE INVOLVED
Created an innovative sampling programme for Red Bull
Leveraging the unique functional aspects of the product – reaching consumers at their moment of need
The campaign, which required serious investment, delivered a win-win for brand and students and was critical to its early success
The Student Brand Manager concept was the rolled out with other brands such as The Times, RAC and Scottish Courage
Services we provided
Market research | Brand strategy | Branding & visual identity development | Copywriting services | Content creation and production
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Red Bull
UK’s first student brand manager programme
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