Red Bull

Red Bull

Development of the UK’s first
student brand manager programme
Development of the UK’s first student brand manager programme
Red Bull, Student Marketing, Student Brand Manager campaign, Harry Drnec, Gives you wings. Red Bull Mini
PROJECT DETAILS

Student brand manager programme

Red Bull’s success is well known. Students, however, were a specific target, so as part of the communication programme Red Bull looked to integrate itself into youth culture. Thus the UK’s first student brand manager programme was born. Red Bull’s signature extreme sports and events programmes became part of this strategy and focussed around the brand’s core concept of ‘Gives You Wings’.

Red Bull, Functional Foods, Energy Drinks, Drinks Marketing, Events advertising, FMCG , Drinks marketing
Red Bull, Student Marketing, Student Brand Manager campaign, Harry Drnec, Gives you wings
OUR ROLE INVOLVED

Created an innovative sampling programme for Red Bull
Leveraging the unique functional aspects of the product – reaching consumers at their moment of need


The campaign, which required serious investment, delivered a win-win for brand and students and was critical to its early success


The Student Brand Manager concept was the rolled out with other brands such as The Times, RAC and Scottish Courage

Services we provided

 Market research | Brand strategy | Branding & visual identity development | Copywriting services | Content creation and production

Premium alcoholic & soft drinks case studies

Contact details

 info@thinkinganew.uk

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