Paying homage to the region, unique taste, craftmanship and our client’s five-generation family commitment to land and community, we worked closely with wine and spirit brand design associate Studio Parr, and devised the premium brand strategy, luxury wine brand name and brand messaging. 

Studio Parr created the wine brand logo, visual identity, website design, wine labels, packaging and merchandising material.

The brand story for this new premium wine’s launch is about change and terroir – movement and stability. Putting roots down in new places, sensing new destinies in the air. From a family history spanning  the world from the 1700’s onwards. We gave the wine the new brand name PIRR: an ancient word for ‘gentle breeze’. 

2025 Winner of the Portuguese GRANDE OURO for the single best white wine of the Alentejo region in all categories.

A place of tranquil splendour, shifting sunlight and warm air currents

“You helped our family build a wine brand from the ground up – a journey that took seven years, from untouched land to award-winning wine.

Your brand marketing work was comprehensive and displayed strategic insight and creative excellence.

This project was about transforming our family’s deep connection to Alentejo into something tangible and lasting – a brand that reflects heritage, passion, and place.

We couldn’t have done it without you – thanks for your patience, skill and good humour.”

Tresham Graham - Owner/Director. PIRR Wines