New Statesman Magazine

Messaging & copywriting for leading current affairs title
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PROJECT DETAILS

Brand clarification & endline

The title required a clarification of their core message together with a new endline. From the resulting brand messaging project we created the line  ‘Enlightened thinking for a change' which was used across all their media including their masthead, website, media pack and all sales collateral.

OUR ROLE INVOLVED

 Market research amongst readers and non readers

Strategic direction

A new endline

Services we provided

MARKET RESEARCH | Copywriting services |
BRAND STRATEGY SERVICES

Media, publishing & entertainment case studies

Contact details

 info@thinkinganew.uk

twitter/thinkinganew
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