PROJECT DETAILS
Brand clarification & endline
The title required a clarification of their core message together with a new endline. From the resulting brand messaging project we created the line ‘Enlightened thinking for a change' which was used across all their media including their masthead, website, media pack and all sales collateral.
OUR ROLE INVOLVED
Market research amongst readers and non readers
Strategic direction
A new endline
Services we provided
MARKET RESEARCH | Copywriting services |
BRAND STRATEGY SERVICES
Media, publishing & entertainment case studies
Universal Music Group
Launch of Luciano Pavarotti’s ‘Life in Art’
World’s 50 Best Restaurants
Repositioning and presenting new values
Debrett’s
Evolving this iconic brand to be more powerful
The Spectator
Brand strategy and creative campaign
The Big Issue
Outreach partnership with the Premier League
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