PROJECT DETAILS
New ‘disruptor’ wine
for the European market
Created by founder Derrick Neleman, this is a newly launched range of organically farmed wines that reflects his personal beliefs about wine and how it enhances the beauty of life. A brand narrative was required to tell a story of passion, commitment and character. About a wine that celebrates creativity, science, art, nature, time, taste, and ecologically-sound thinking. The wine is made from indigenous varieties of Spanish grapes on vineyards near Cases del Ray.
OUR ROLE INVOLVED
The wine’s positioning and core messaging
A brand narrative based on the wine’s hidden tales
The individual wine stories and descriptive back copy for all for four wine labels
Services we provided
Copywriting services
Premium alcoholic & soft drinks case studies
Estandon Wines
Development of new organic rosé wine collection
Wild Steps
Creation of a premium wine in can brand
Symphonia Spirits
Sustainability strategy and copywriting
Birchall Tea
Creation of a premium consumer tea brand
Derrick Wines
Creating a new ‘disruptor’ wine brand
BurgundysCollection
Brand creation project for the finest wines
Portuguese Wine Brand
Creation of a new wine & destination brand
Red Bull
UK’s first student brand manager programme
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9