PROJECT DETAILS
New ‘disruptor’ wine
for the European market
Created by founder Derrick Neleman, this is a newly launched range of organically farmed wines that reflects his personal beliefs about wine and how it enhances the beauty of life. A brand narrative was required to tell a story of passion, commitment and character. About a wine that celebrates creativity, science, art, nature, time, taste, and ecologically-sound thinking. The wine is made from indigenous varieties of Spanish grapes on vineyards near Cases del Ray.
OUR ROLE INVOLVED
The wine’s positioning and core messaging
A brand narrative based on the wine’s hidden tales
The individual wine stories and descriptive back copy for all for four wine labels
Services we provided
Copywriting services
Premium alcoholic & soft drinks case studies
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