PROJECT DETAILS
Brand strategy, logo, visual identity and brand narrative for a new fashion brand
Mandkhai Jargalsaikhan is a European luxury clothing designer from Mongolia whose contemporary designs are inspired by her country’s nomads and the need for freedom in all its forms.
She was born into the world of luxury cashmere production. With her experience in the family’s manufacturing business and her training in European fashion, her work reflects her unique background, sense of cultural community, aspiration and imagination. She has recently launched her first London luxury retail store, in Princes Arcade in the heart of St.James, and looked to us for help with the luxury brand’s marketing and presentation.
Working closely with our creative design associate The Narrative, we developed the brand strategy, brand narrative and website copy – and The Narrative Studio created the logo, brand visual identity, design interior and overall creative presentation.
OUR ROLE INVOLVED
- Depth market research interviews
- Luxury brand strategy evolution
- A brand narrative for this luxury clothing retailer communicating the core brand values of cultural pride,’ freedom’, social consciousness, quality, distinction, and family craftsmanship
- Copywriting to inform the online store
Services we provided
Brand strategy | Copywriting | Market research
Travel, property and retail
Mandkhai
UK launch of Mongolia’s breakout cashmere brand
Secret Atlas
Luxury travel expedition micro cruises
Peninsula Hotels
Communications for a luxury property group
Bombardier Aviation
Concept and copywriting for a brand history book
Charles Fish Jewellers
Revitalising a 180 year old family business
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