PROJECT DETAILS
Brand strategy, brand name, depth market research, luxury brand messaging
Superyachts are symbols of ultimate wealth and status for UHNWs. Highly prestigious, its owners belong to an elite. But underneath the exotic destinations, glamourous lifestyle, lavish interiors, and customised technology lies a business sector of yacht brokerages and management consultancies.
Our client has enjoyed significant success in the luxury yacht sector with a career spanning all aspects of commercial and private yachting. Having taken one company to the highest levels as a co-founder, he is now creating his own new luxury yacht consultancy.
He approached us to develop a luxury brand strategy from which a new brand name, logo and visual identity could be created.
Based on a founding vision of ‘Substance over superficiality’, Anew devised a brand strategy that did justice to the new company’s offer of trust, professionalism, knowledge, honest objectivity based on risk management, superlative standards of excellence in all aspects of advice, service and delivery - all gained by years of real-life ‘hands on’ experience.
The resulting UHNW luxury brand positioning formed the basis for name generation and direction. Working with colleagues at our client’s own design agency, FOCUS-WA.DE, the strategy underpinned the development of the new company logo design and visual identity for the launch site.
OUR ROLE INVOLVED
- Luxury brand strategy
- Depth market research interviews
- Luxury brand messaging
- Brand name generation
- Copywriting
“We approached Anew in search of a luxury branding agency with pedigree. What we found was a truly distinctive partner with a visionary perspective. Anew was instrumental in shaping the strategic direction and identity of our new brand.”
Daniel Küpfer - Founder & Managing Director. YANOVA
Services we provided
Brand strategy development | Name creation I Market research I Copywriting Services
Professional & financial services case studies
Yanova
Setting course for a yacht & aviation company
The Plastic Surgery Group
Enhancing the appeal of plastic surgeons
SEI
Brand presentation for global software business
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