Leading French wine maker

Development of new RANGE – launching soon 

PROJECT DETAILS

Name generation, strategy, copywriting and label design for a new wine brand range

This 75 year old South of France-based company, has developed a range of wines for export.

Based on a proposition combining provenance, expertise, passion, commitment to quality, belief in sustainable development, and being the perfect choice for the present times, Anew - working with design partner Studio Parr - delivered everything required for a global sales launch


OUR ROLE INVOLVED

Six individual brand names

A new brand strategy to reflect the unique positioning for this range 

A brand narrative

Label designs and copy for each wine 

Visual identity

The development of trade collateral

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Services we provided

MARKET RESEARCH | BRAND STRATEGY DEVELOPMENT | BRANDING & VISUAL IDENTITY DEVELOPMENT | COPYWRITING SERVICES | NAME CREATION  

Premium alcoholic and soft drinks case studies

Contact details

 info@thinkinganew.uk

twitter/thinkinganew
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© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9