Estandon  

STRATEGY, NAMING AND LABELS FOR A new organic ROSÉ wine collection 

PROJECT DETAILS

Creating six new rosé wines for  the export market

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The range is based on a proposition combining provenance, expertise, passion, commitment to quality, belief in sustainable development, and being the perfect choice for the present times.

From Estandon - a 75 year old wine producer and one of France’s leading cooperatives, it features wines from different regions in Provence, from entry level to premium; each wine communicates a different story or emotion:

 

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VOICES: A rosé with many stories: about our land, ecology, nature. About the cooperatives in our community and the people who make this powerful but elegant, fresh red fruit tasting wine. We say it is Provençal Soul and Sustainability. 

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TROIS CERCLES:  Nature, our cooperative producers, and wine-lovers unite us in our desire for delicious wines. Like this apricot and yellow peach tasting rosé from organic vineyards above the Mediterranean coast. Three circles of life, one force for good.

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POUR LA VIE: A rosé for love, for passion, for the bond between man and nature, for Life, for mouth-wateringly fresh, red berry and citrus flavours from our organic Mediterranean vineyards, for pouring Provençal Soul and Sustainability.

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OUR ROLE INVOLVED

A new range strategy to reflect its unique positioning, an umbrella brand narrative and individual rationales for each wine 

Creation of six individual brand names

Writing back label copy for each wine 

Working with Studio Parr, advising on label design direction 

The development of trade collateral

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Services we provided

MARKET RESEARCH | BRAND STRATEGY DEVELOPMENT | BRANDING & VISUAL IDENTITY DEVELOPMENT | COPYWRITING SERVICES | NAME CREATION  

Premium alcoholic and soft drinks case studies

Contact details

 info@thinkinganew.uk

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