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creation of a new luxury publishing
brand from scratch
creation of a new luxury publishing brand from scratch
Durahl book binding sized

Luxury publishing

We devised the brand strategy and visual identity for this new business from a Qatar-based, Middle East entrepreneur who has a unique vision for a new retail and publishing concept: to share the best of Middle Eastern and Western art and culture and promote a harmonious understanding between the two worlds.

We worked closely with the founder channelling cultural and artistic inspiration from the East and West, and in the UK, through museum research, interviews with Middle East cultural commentators and publishing experts.

Durahl brand naming experts sized

We devised the brand strategy, proposition and its positioning
We created the name, logo and visual direction

We set out a vision that could be used to inspire, attract investment and generate sales

Services we provided

Market research | Brand strategy DEVELOPMENT | Name creation | Branding & visual identity development | Copywriting services

Private investor & start-ups case studies

Contact details

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© 2020 Anew | Making brands count for more. All rights reserved.

 Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9