PROJECT DETAILS
New ‘disruptor’ wine
for the European market
Leading Dutch wine maker owner Derrick Neleman saw a gap for a new brand targeted at younger drinkers in this growing sector of the market. He wanted to create a different, more accessible, wine brand.
OUR ROLE INVOLVED
A ‘difference’ proposition that spoke directly to younger experience-seeking consumers desiring talk value and connection: that everyone is unique and every drinking moment is different
An offer not based on the traditional stories of vineyards, provenance and history – but one based on attitude, visual impact and story
A brand narrative based on the idea that if everyone, and every drinking occasion is different – so can every label design
An innovative label, using the latest technology, branded with a multi-layered/dimensional letter ‘D’ (for Derrick) with infinite variations in pattern; so every label is unique.
Services we provided
Branding & visual identity development |
Name creation | Copywriting services | Content creation and production
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