Derrick Wines

Creating a new ‘disruptor’
wine brand for the European market
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PROJECT DETAILS

New ‘disruptor’ wine
for the European market

Premium wines, wine branding, Derrick neleman, premium wine labels

Leading Dutch wine maker owner Derrick Neleman saw a gap for a new brand targeted at younger drinkers in this growing sector of the market. He wanted to create a different, more accessible, wine brand. 

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OUR ROLE INVOLVED

A ‘difference’ proposition that spoke directly to younger experience-seeking consumers desiring talk value and connection: that everyone is unique and every drinking moment is different

An offer not based on the traditional stories of vineyards, provenance and history – but one based on attitude, visual impact and story

A brand narrative based on the idea that if everyone, and every drinking occasion is different – so can every label design

An innovative label, using the latest technology, branded with a multi-layered/dimensional letter ‘D’ (for Derrick) with infinite variations in pattern; so every label is unique.

Services we provided

Branding & visual identity development |
Name creation | Copywriting services | Content creation and production

Premium alcoholic & soft drinks case studies

Contact details

 info@thinkinganew.uk

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