PROJECT DETAILS
New ‘disruptor’ wine
for the European market
Leading Dutch wine maker owner Derrick Neleman saw a gap for a new brand targeted at younger drinkers in this growing sector of the market. He wanted to create a different, more accessible, wine brand.
OUR ROLE INVOLVED
A ‘difference’ proposition that spoke directly to younger experience-seeking consumers desiring talk value and connection: that everyone is unique and every drinking moment is different
An offer not based on the traditional stories of vineyards, provenance and history – but one based on attitude, visual impact and story
A brand narrative based on the idea that if everyone, and every drinking occasion is different – so can every label design
An innovative label, using the latest technology, branded with a multi-layered/dimensional letter ‘D’ (for Derrick) with infinite variations in pattern; so every label is unique.
Services we provided
Branding & visual identity development |
Name creation | Copywriting services | Content creation and production
Premium alcoholic & soft drinks case studies
NÓS SOMOS
Brand creation for Portugal's top winery
PIRR Wines
Creating a new premium Portuguese wine brand
Estandon Wines
Development of new organic rosé wine collection
Wild Steps
Creation of a premium wine in can brand
Symphonia Spirits
Sustainability strategy and copywriting
Birchall Tea
Creation of a premium consumer tea brand
Derrick Wines
Creating a new ‘disruptor’ wine brand
BurgundysCollection
Brand creation project for the finest wines
Red Bull
UK’s first student brand manager programme
© 2020 Anew | Making brands count for more. All rights reserved.
Anew is a trading name of Thinking Anew Limited, 118b Holland Park Avenue, London W11 4UA. Registered in England & Wales. Company Number 11027544 Vat Registration Number 248 1744 9