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Derrick Wines

Creating a new ‘disruptor’
wine brand for the European market

New ‘disruptor’ wine
for the European market

Premium wines, wine branding, Derrick neleman, premium wine labels

Leading Dutch wine maker owner Derrick Neleman saw a gap for a new brand targeted at younger drinkers in this growing sector of the market. He wanted to create a different, more accessible, wine brand. 


A ‘difference’ proposition that spoke directly to younger experience-seeking consumers desiring talk value and connection: that everyone is unique and every drinking moment is different

An offer not based on the traditional stories of vineyards, provenance and history – but one based on attitude, visual impact and story

A brand narrative based on the idea that if everyone, and every drinking occasion is different – so can every label design

An innovative label, using the latest technology, branded with a multi-layered/dimensional letter ‘D’ (for Derrick) with infinite variations in pattern; so every label is unique.

Services we provided

Branding & visual identity development |
Name creation | Copywriting services | Content creation and production

Premium alcoholic & soft drinks case studies

Contact details

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